26.08.2025

What do Ukrainians want and how to achieve it? Independence Day 2025 study

The goals of Ukrainians

Ukrainians want peace, but not at the expense of freedom.

  • Right now, the most important things for us are basic values, values of survival: family safety (73%), living in peace (62%), freedom (56%) and national security (55%).
  • It is also important for Ukrainians to live in comfort (25%), have inner harmony (22%) and self-respect (16%).
  • Common goals unite Ukrainians at home and in Europe. However, Ukrainians who have been forced to leave the country place more emphasis on comfort and less on national security.

How do Ukrainians' goals differ?

  • Older people often emphasise the importance of national security, while young people talk more about a comfortable life, love and happiness.
  • Those who want to stay in Ukraine often talk about the importance of living in peace, national security and wisdom, while those who want to move abroad talk about a comfortable life and happiness.
  • For Ukrainians who support Ukraine's accession to the EU, family security, national security and freedom are more important. For those who oppose accession, true friendship, salvation of the soul and wisdom are more important.
  • Ukrainians who do not regret the collapse of the USSR more often mention national security and freedom. Those who regret it value wisdom, happiness and equality more.

What will help achieve the main goals?

Responsibility and independence are two strong traits that are key to all five main goals. But there are other important tools for achieving them.

  • According to Ukrainians, freedom requires independence, responsibility, courage, honesty and intelligence.
  • Family security can be achieved through responsibility and a willingness to help.
  • If we want to live in peace, we need responsibility and independence.
  • National security can be achieved through responsibility, independence, courage, and a willingness to help.
  • At the same time, a comfortable life requires skills and intelligence.

How to achieve other goals?

  • To achieve happiness, you need love, independence and cheerfulness. And for inner harmony – intelligence, honesty and love.
  • Love that stands the test of time is achieved through love, honesty and responsibility. And friendship – through honesty and willingness to help.
  • Salvation of the soul can be achieved through love and forgiveness.
  • Self-respect, like equality, is built on honesty, independence, and responsibility.
  • A bright, fulfilling life requires cheerfulness, independence, and broad-mindedness.
  • A sense of achievement is attained through intellect and ability, and  social recognition through responsibility.

Methodology

Data collection

  • Fieldwork dates: July 30 - August 6, 2025
  • Survey method: CAWI (Computer-Assisted Web Interview) – онлайн-опитування
  • Sample size:
    • 1600 respondents in Ukraine
    • 500 respondents in Europe
  • Sample format (Ukraine): random sample of mobile phone numbers (the population of Ukraine aged 18 and older in all territories of Ukraine, except for the temporarily occupied territories of Crimea and Donbas, as well as the territories where Ukrainian mobile network was not available at the time of the survey). The results are weighted using up-to-date data from the State Statistics Service of Ukraine.
  • Additional sample: Ukrainians aged 18 and older who found temporary refuge in European countries after 24 February 2022. Geography: 27 countries. Data weighted using current data from the State Statistics Service of Ukraine and the UNHC (United Nations High Commissioner for Refugees, indicator of Ukrainians who have applied for asylum, temporary protection or similar national protection programmes)

Measurement of values

The list of values is taken from Milton Rokeach's values questionnaire. It includes two blocks:

  1. Terminal values are a person's large-scale life goals.
  2. Instrumental values are ‘tools,’ approaches to achieving goals.

First, respondents were asked to select up to five terminal values that were most important to them (without prioritising them).

Next, respondents had the opportunity to select up to five instrumental values for achieving each selected terminal value.