13.06.2025
Ukrainians' perspective on life and happiness during the war
Rating Group found out how Ukrainians perceive happiness and life during the war. This is a part of the global End of Year Survey by Gallup International (conducted at the end of 2024).
The End of Year Survey (EoY) is an annual global survey by Gallup International which studies opinions of people in different countries. It includes the topics of the future, happiness, and economic expectations. In 2024, 35 882 respondents were surveyed in 35 countries.
This is the second time the Rating Group conducted the EoY survey in Ukraine.
Key Findings
- In terms of happiness, Ukraine is second from the bottom among the 35 countries that participated in the study (last is India): only 33% of Ukrainians feel happy. Instead, 28% are unhappy.
- About 40% of Ukrainians choose the option "in the middle" between feeling happy/unhappy. In the context of war, this indicates rather the experience of contrasting, changing emotions (from elation to despair, depending on the situation).
- And although more than a third of respondents worry a lot about their lives, the majority of Ukrainians (62%) still perceive life "as it is", adapting to the realities of war.
- The percentage of the answer "very worried" in Ukraine practically coincides with the world average. Colombia, Argentina, Japan, Iran, and India are the countries with the largest shares of respondents who are worried abouth their life.
- In contrast, in Saudi Arabia, China, South Korea, Azerbaijan, Indonesia, Kazakhstan, have the smallest share of those who worry a lot about their lives.
Methodology
- Fieldwork dates: December 2-5, 2024
- Survey method: CATI (Computer Assisted Telephone Interviewing).
- Sample size: 1000 respondents
- Sample format: random sample of mobile phone numbers (the population of Ukraine aged 18 and older in all territories of Ukraine, except for the temporarily occupied territories of Crimea and Donbas, as well as the territories where Ukrainian mobile network was not available at the time of the survey). The results are weighted using up-to-date data from the State Statistics Service of Ukraine.
- Representativeness: the sample is representative by age, sex, and type of settlement (statistical error ≤ 3,1% with 0,95 confidence


