24.06.2025
Do mobile devices make Ukrainians' lives better?

As part of the global End of Year Survey by Gallup International (conducted at the end of 2024), Rating Group asked Ukrainians: does a mobile device improve the quality of their life?
The End of Year Survey (EoY) is an annual global survey by Gallup International which studies opinions of people in different countries. It includes the topics of the future, happiness, and economic expectations. In 2024, 35 882 respondents were surveyed in 35 countries.
This is the second time the Rating Group conducted the EoY survey in Ukraine.
Key Findings
- The vast majority of Ukrainians (92%) feel that a mobile device improves the quality of their life to one degree or another.
- In the world overall, the prevailing opinion is that a mobile device improves the quality of life (84%). That is, Ukraine is among the countries with the most positive perception of the mobile devices' role.
- Among the countries where a mobile device significantly improves the quality of life, China, Malaysia, Kenya and South Korea stand out.
- In Iraq, Armenia, and Japan, the share of people who see benefits in mobile device is the smallest. Nevertheless, in these countries, the majority of respondents still believe that mobile devices improve life.
Methodology
- Fieldwork dates: December 2-5, 2024
- Survey method: CATI (Computer Assisted Telephone Interviewing).
- Sample size: 1000 respondents
- Sample format: random sample of mobile phone numbers (the population of Ukraine aged 18 and older in all territories of Ukraine, except for the temporarily occupied territories of Crimea and Donbas, as well as the territories where Ukrainian mobile network was not available at the time of the survey). The results are weighted using up-to-date data from the State Statistics Service of Ukraine.
- Representativeness: the sample is representative by age, sex, and type of settlement (statistical error ≤ 3,1% with 0,95 confidence)