Cinematic preferences of Ukrainians

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18.09.2019

Cinematic preferences of Ukrainians

According to a survey conducted by the Rating Group in September 2019, the most popular film genres among Ukrainians are comedies (37%), historical films (31%), and melodramas (28%). These are followed by documentaries (18%), adventure films (15%), action movies (14%), and science fiction (13%). About 10% of respondents say they like dramas. Thrillers are popular with 7%, horror films with 6%, mystical films with 5%, and erotic films with 2%. Only 4% say they do not like films at all.
Despite comedies remaining the top genre, their popularity has declined over the past decade (from 45% to 37%). Adventure films also saw a significant drop compared to 2009 (15% vs. 24%), and interest in melodramas decreased slightly. At the same time, interest in science fiction increased, along with a modest rise in popularity of historical and documentary films.
Age differences: Younger people prefer comedies, action films, science fiction, horror, and thrillers more than older respondents. Interest in these genres declines with age. Overall, younger people like cinema more than older groups, while older respondents show greater interest in historical films and melodramas.
Gender differences: Women are nearly five times more likely than men to enjoy melodramas (44% vs. 9%) and three times more likely to prefer dramas (14% vs. 5%). Women also like comedies more (41% vs. 32%). Men, by contrast, are about five times more likely to enjoy action movies (24% vs. 5%), and they show higher interest in historical, documentary, and science fiction films.
Education: Preferences also vary by education level. The higher the level of education, the stronger the preference for historical, documentary, and science fiction films. Respondents with higher education also more often enjoy comedies, adventure films, and thrillers, while those with secondary education are more interested in action movies and melodramas.

Methodology