On April 1-23, 2025, the Rating Group conducted a study of media consumption of Ukrainians commissioned by the NGO "Lviv Media Forum" and International Media Support. The survey topics are information behavior, media consumption, trust in the media, the fight against disinformation and vulnerability to it.

Sources of information

• Telegram is the main means of obtaining information about current events for Ukrainians. Telegram channels are read constantly or often (4-5 days a week) by more than half of respondents (52%).
• In second place is YouTube (32% watch constantly or often), in third place is Facebook (28%).
• The "United News" telethon and Viber chats are watched constantly or often by 25%.
• Regular reading of printed media is a rare practice: 84% never use newspapers and magazines to obtain information.
• The majority of Ukrainians also never receive information from the radio (75%), regional media (69%), regional online media (67%), international online media (66%).

Trust in the media

• Ukrainians have little trust in the media in general. But Telegram channels (29%) and Youtube channels (24%) are relatively more trusted.
• International and Ukrainian online media are rather trusted or trusted by 16%.
• Ukrainians distrust the United telethon the most (39% do not trust or rather do not trust, 24% are hesitant, 19% find it difficult to answer).

How Ukrainians fight disinformation

• Almost 40% of respondents never check the reliability of information, 18% always do it.
• Young people (18-29 years old), respondents with higher education, as well as military personnel and veterans check the reliability more often.
• 35% believe that it is easy or rather easy for them to distinguish true information from false information in the media, 28% — that it is difficult or rather difficult for them to do so.
• The most common practices for checking reliability are using one's own intuition and experience (34%) and comparing with several authoritative sources (25%).

Vulnerability to disinformation

59% of Ukrainians are vulnerable to disinformation, as shown by the results of the information test (see methodology). How they differ:

• They are significantly less likely to support Ukraine's accession to the EU and NATO, as well as the actions of the current government.
• They are less likely to watch socio-political news and trust the media less.
• They rate their own ability to distinguish true information from false information as highly as invulnerable citizens.
• When checking information, they rely somewhat more on their own experience and intuition and less likely to compare information from different sources.
• Relatively more often these are Russian-speaking or bilingual respondents, residents of frontline territories, as well as representatives of less well-off and less educated categories.