19.12.2016

Ukrainians about New Year`s holidays

  • According to a study conducted by the Rating Group in December 2016, 64% of Ukrainians have a tradition of giving gifts on St. Nicholas Day. At the same time, one third do not have such a tradition, 2% do not know this holiday, and 3% were unable to give an answer. The highest support for this tradition is in the West (83%), somewhat lower in the Center (67%). In the South and East, about half of respondents give gifts on St. Nicholas Day. Women, younger people, wealthier Ukrainians, and those who have children under 18 are more inclined to support this tradition.
  • More than one third of respondents (37%) believe in St. Nicholas. At the same time, 53% said they do not believe in him, 8% were undecided, and 2% do not know who he is. The largest share of believers is in the West (45%), and the smallest in the East (27%). The younger and more financially secure the respondents are, the more likely they are to believe in St. Nicholas. There are also more believers among women, urban residents, and those who have children under 18.
  • In turn, 22% of Ukrainians believe in Father Frost (Did Moroz). 70% do not believe, 7% were undecided, and 1% do not know who he is. The highest share of those who believe in Father Frost is in the Center and the East (27% and 25%, respectively). In the South the figure is 20%, and in the West only 15%. Those who believe in Father Frost belong to the same social groups as those who believe in St. Nicholas: younger people, wealthier respondents, city residents, and those who have children under 18.
  • New Year and Christmas are the most loved winter holidays for most Ukrainians (43% like New Year the most, 42% prefer Christmas). Another 5% named St. Nicholas Day as their favorite holiday, and 3% chose the Old New Year. 5% do not like any of these holidays, and 3% were undecided.
  • In the East, South, and Center, New Year is more popular than Christmas, while in the West the situation is reversed and Christmas is the most loved holiday. The younger and wealthier the respondents are, the stronger their preference for New Year. New Year is more popular in cities, while Christmas is preferred more in rural areas. Men like New Year slightly more than women.

Methodology

  • Audience: population of Ukraine aged 18 and older.
  • Sample: representative by age, gender, region, and type of settlement.
  • Sample size: 2,000 respondents.
  • Method: face-to-face interviews.
  • Margin of error: no more than 2.2%.
  • Fieldwork dates: December 1–10, 2016.