The Rating Group sociological agency has published the first results of the End of Year Survey 2025 as part of the Gallup International global project!

The End of Year Survey (EoY) is a global annual survey conducted by the international sociological association Gallup International on the future, happiness and expectations of the population of different countries. In 2025, 59,636 respondents in 60 countries around the world were surveyed. In Ukraine, the End of Year Survey has been conducted by Rating Group for the third year in a row.

To this end, in November 2025, the team asked 1,000 citizens about their views on the overall situation, expectations for economic development, world peace, pressing issues and trends.

Why is this important?

Conducting EoY means representing Ukraine in prestigious international studies. Gallup International Association was founded in 1947 by George Gallup, one of the fathers of modern scientific public opinion polling, and brings together respected research organisations from around the world.

In turn, End of Year is the Association's flagship annual survey. It is one of the largest internationally coordinated surveys of public opinion in the world.

When will the publications be released?

Traditionally, EoY international data is divided into several thematic blocks and released gradually throughout the year.

The first issue of the EoY series has already been released. Its theme is Ukrainians' general expectations for the coming year.

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Rating Group is one of Ukraine's largest research institutions, operating since 2008. The company is registered in Ukraine and has extensive experience in conducting sociological surveys in Ukraine and abroad. The group includes: Sociological Group Rating, Rating Lab research laboratory, Rating Online platform, and Rating Call Centre.