25.09.2025
The EU Advisory Mission and Rating Group have presented a joint study on European integration and reforms
The sociological company Rating Group and the European Union Advisory Mission (EUAM) in Ukraine have presented the results of a new study titled “Trust, Reforms, and EU Integration: What Ukrainians Think in 2025.” This continues the tradition of an annual nationwide public opinion survey that provides a comprehensive understanding of Ukrainians’ attitudes toward reforms, institutions, threats, challenges, and the country’s path to EU membership.
The event took place on September 25, 2025, at the Ukraine Crisis Media Center with the participation of the following speakers:
- Rolf Holmboe, Head of EUAM Ukraine
- Gediminas Navickas, Deputy Head of the EU Delegation to Ukraine
- Kateryna Pavlichenko, Deputy Minister of Internal Affairs of Ukraine
- Oleksiy Antypovych, CEO of Rating Group
According to the study’s findings, Ukrainians continue to demonstrate high levels of trust in their international partners, with the European Union (63%), the International Monetary Fund (58%), NATO (54%), and the Council of Europe (53%) enjoying the highest levels of trust. A clear majority of Ukrainians (68%) also believe that the country will be able to successfully implement the necessary reforms to join the EU.
The discussion participants emphasized the importance of the survey, which has been initiated by EUAM since 2015. Oleksiy Antypovych, CEO of Rating Group, noted that this is already the second such study conducted by Rating Group for EUAM since the beginning of the full-scale war.
"It is very important that this study shows dynamics. The best way to look at sociology is precisely in dynamics — then you understand where society and the country are heading,” said Oleksiy Antypovych, CEO of Rating Group
The speakers reflected on the fact that monitoring public sentiment is also important for building effective communication between European institutions and Ukrainian society.
"The results of this survey are very important. It can help us understand what society thinks, what concerns people have, whom they trust, and how they view reforms. European institutions, such as the EU Advisory Mission, also bear responsibility to the people of Ukraine. The findings of the study can guide us on how to communicate better and engage in dialogue,” said Rolf Holmboe, Head of EUAM Ukraine
Such communication should also contribute to better awareness among Ukrainians about the EU system, its legislation, rules, and everyday conditions. This will help Ukrainians look at European integration in a more realistic way:
"Since the beginning of the full-scale invasion, Ukrainians have started to realize that Europe is not only about ‘greener grass’ and ‘clearer skies.’ It is also about rules, laws, and the absence of corruption. Because of the war, we have all come to fully recognize ourselves as Ukrainians and to appreciate the value of our own state. Going forward, our sense of European identity will continue to grow. And in some respects, we will even take a more sober view of EU accession,” said Oleksiy Antypovych, CEO of Rating Group
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