19.09.2019
Musical preferences of Ukrainians
- According to a survey conducted by Rating Group in September 2019, Ukrainians’ favorite music genres are pop music (26%), classical music (25%), folk music (21%), and chanson (18%).
These are followed by rock (14%), dance/disco (12%), club music (8%), and jazz (7%). Rap, romances, and sacred music were each chosen by 6% of respondents; electronic, blues, and hip-hop by 4% each; bard music by 3%. Heavy rock and reggae are each preferred by 2%. Only 4% say they do not like music at all. - Although pop music remains the top preference, its popularity has declined over the past decade (from 32% to 26%). The share of those who prefer romances has halved (12% in 2009 to 6% in 2019). Preferences for chanson (22% → 18%) and folk music (25% → 21%) have also decreased.
- In contrast, the number of classical music fans has increased (20% → 25%), pushing it above chanson and folk in the rankings. Over the past 10 years, the share of rock fans has doubled (7% → 14%), and rap has also grown (3% → 6%).
- Age differences: Younger respondents prefer pop, rock, disco, club, electronic music, rap, and hip-hop more than older respondents. Older age groups are more inclined toward classical and folk music, chanson, romances, and bard music.
- Gender differences: Women more often than men prefer classical and pop music (31–32% vs. 19%), folk music (24% vs. 18%), and sacred music (7% vs. 3%). Women are also twice as likely to like dance music (15% vs. 8%).
Men, in turn, more often prefer rock (21% vs. 9%), chanson (20% vs. 16%), rap (9% vs. 3%), and electronic music (7% vs. 3%). - Education differences: The higher the level of education, the more respondents tend to prefer classical music, rock, and jazz. Those with higher education also show greater interest in pop, electronic, and bard music. Respondents with secondary education are more likely to prefer folk music and chanson.
Methodology
- Audience: Population of Ukraine aged 18+.
- Sample: Representative by age, gender, and type of settlement.
- Sample size: 2,000 respondents.
- Method: Face-to-face interviews.
- Margin of error: ≤ 2.2%.
- Fieldwork dates: September 12–16, 2019
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