15.04.2024

Expectations for 2024: "Rating" Research in Collaboration with Gallup International

Recently, the Sociological Group Rating completed a large-scale study in collaboration with the globally renowned research institute Gallup International.

The survey was conducted as part of the "End of Year" project in 2023. Let's delve into the first topic of the extensive research: expectations for 2024.

Most people worldwide anticipate 2024 to be marked by unrest rather than peace. Additionally, the majority foresee economic difficulties rather than prosperity in the coming year.

  • Overall, about 40% of respondents worldwide anticipate a better year ahead, while approximately 25% expect a worse one. Another third expect the upcoming year to be similar to the previous one.
  • In Ukraine, 26% anticipate a more peaceful year, 33% expect a more turbulent one, and 36% expect it to be similar. The rest couldn't provide an answer.
  • Western countries exhibit greater concern. The most positive expectations come from Global South and Far East countries, such as Afghanistan and Indonesia, with 68% expressing positive expectations regarding peace and war.
  • Ukraine also demonstrates more positive expectations for 2024 compared to other countries, with every second person hoping for a better year than the previous one.
  • Conversely, European countries show the lowest level of expectations for positive changes in 2024.

The Gallup International End of Year Survey (EoY) is an annual tradition initiated and developed in 1977. Since then, the survey has been conducted every year. This year, the project was carried out in 41 countries worldwide.

Methodology

Sample size:

A total of 40,428 individuals were surveyed worldwide. In each country, a representative sample of about 1000 was surveyed during October-December 2023. In Ukraine, the survey was conducted by the Rating Group.