26.05.2025

What motivates women to stay in Ukraine?

Data collected by Rating Group became the basis of an important study "What motivates women to stay in Ukraine?" This is a project of our partners: Center for Economic Strategy and the Institute for Behavioral Studies at the American University Kyiv.

An online survey of Ukrainian women in Ukraine and abroad was conducted on January 23-30 on the Rating Online platform. The research team found out that:

  • The vast majority of women (75%) do not plan to move abroad, but young women aged 18-29 (26%) are relatively more likely to have such a desire
  • The main reasons for staying in Ukraine are family (91%) and a sense of belonging to Ukraine (88%), own housing/household (72%) and established infrastructure
  • The main motivators for leaving are the desire for a better standard of living (75%) and security (73%)
  • Ukrainian women abroad assess all risks of living in Ukraine much higher than women in Ukraine

More results of the study are in the research report (available in the attached file and on the website of the Center for Economic Strategy).

The study was conducted with the support of the UK Government through the UK Department for International Development as part of the project to support the Government of Ukraine in developing and implementing evidence-based policies to address demographic challenges, implemented by UNFPA, the United Nations Population Fund in Ukraine in cooperation with the Ministry of Social Policy of Ukraine, in collaboration with the NGO “UA Experts”.

Methodology

  • Fieldwork dates: January 23-30, 2025
  • Survey method: CATI-CAWI (respondents were invited to complete the survey by dialing a randomly generated number, and then respondents completed an online questionnaire via the link)
  • Sample size: 2018 respondents
  • Sample format: a random sample of mobile phone numbers (women aged 18-60 in all regions, except for the temporarily occupied territories of Crimea and Donbas, as well as areas where there was no Ukrainian mobile communication at the time of the survey). The results are weighted using up-to-date data from the State Statistics Service of Ukraine.

A supplementary sample (319 respondents) was also used for additional analysis of two categories:

  • IDPs (who left their settlement for another settlement after February 24, 2022 because of the war and did not return);
  • former refugees (who left but returned to Ukraine).

The total sample size, including the additional sample, is 2337 respondents.