17.12.2018
Ukrainians about New Year holidays
- According to the results of a study conducted by the Rating Group, nearly 70% of surveyed Ukrainians have a tradition of giving gifts on St. Nicholas Day. About 30% do not have such a tradition.
- The largest number of supporters of the tradition of giving gifts on St. Nicholas Day is in the western regions of Ukraine, where more than 80% follow it. In the central and southern regions, about two thirds of respondents do so, while in the eastern regions this figure is about half. This tradition is more strongly supported by rural residents, young people, and more financially secure respondents.
- Forty-three percent of respondents indicated that they believe in St. Nicholas, compared to 37% in 2016. At the same time, half of the respondents stated that they do not believe in him. The highest level of belief in St. Nicholas is observed in the western regions, where 63% believe in him, while in other regions slightly more than one third do so. The younger and more financially secure the respondents are, the more likely they are to believe in St. Nicholas. Interestingly, more than half of respondents aged 30 to 50 reported believing in St. Nicholas. Belief is also more common among women and residents of rural areas.
- In turn, one quarter of surveyed Ukrainians believe in Ded Moroz, while almost 70% do not believe in him. Younger and more financially secure Ukrainians are more likely to believe in Ded Moroz.
- More than 40% of respondents named New Year and Christmas as their favorite winter holidays. For another 7% of respondents, St. Nicholas Day is their favorite holiday, while 3% named Old New Year. Only 3% said that they do not like any of the listed holidays. Over the survey period, the share of those who consider New Year their favorite holiday has decreased, from 49% in 2011 to 43%.
- In the southern, eastern, and central regions, New Year is more popular, while in the western regions, Christmas is the favorite holiday. A greater preference for New Year is observed among men, urban residents, younger respondents, and those with higher incomes. Accordingly, Christmas is more popular among rural residents, older respondents, and women.
Methodology
- Audience: residents of Ukraine aged 18 and older. The sample is representative in terms of age, gender, region, and settlement type.
- Total sample: 2000 respondents.
- Personal formalized interview (face-to-face).
- The margin of error does not exceed 2.2%.
- Fieldwork dates: 16-25 November, 2018
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