11.02.2021
Ukrainians' attitudes towards Valentine's Day (February 2021)
- According to the results of a survey conducted by the Sociological Group Rating on February 6–8, 2021, for 43% of surveyed Ukrainians it is more important to be loved, while 38% – to love themselves. For young people, men, and those who have been in relationships for less than three years, it is more important to love themselves. In contrast, women more often prefer to be loved.
- 55% plan to give gifts on Valentine’s Day. Over the past two years, this figure has slightly increased (from 49% in 2019 to 55%). At the same time, 43% do not plan to do so. Men, younger respondents, and unmarried couples are more likely to plan giving gifts.
Methodology
- Audience: Ukrainian citizens aged 18 and older in all regions except for the temporarily occupied territories of Crimea and Donbas. The sample is representative in terms of age, gender and type of settlement.
- Sample size: 2,500 respondents.
- Survey method: CATI (Computer Assisted Telephone Interviewing). Based on a random sample of mobile phone numbers.
- The margin of error for the study with a confidence level of 0.95 is no more than 2.0%.
- Fieldwork dates: 6-8 February 2021.
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