Cinema preferences

• The most popular film genres among Ukrainians are comedies (45%), melodramas (31%), and historical films (28%). These are followed by adventure films (24%), action movies (16%), and documentaries (15%).
  Every tenth Ukrainian enjoys science fiction. Dramas are popular among 8%, thrillers among 7%, horror films among 5%, and erotic films among 4%.
  Only 4% of Ukrainians say they do not like movies at all.
• With age, interest declines in comedies, adventure films, action movies, science fiction, horror, and erotic films, while interest increases in melodramas, historical films, and documentaries.
• Among more educated citizens, comedies, documentaries, science fiction, historical and adventure films are more popular. People with middle levels of education prefer melodramas and action films.
• Documentaries are twice as popular in cities as in rural areas. In general, people in cities like movies more. Melodramas and action films are watched equally in cities and villages.
• Melodramas are six times more popular among women than men, while action films are six times more popular among men. Women also prefer comedies and dramas more than men. All other genres are more popular among men: they watch twice as much science fiction, thrillers, erotic and documentary films, and 1.5 times more historical, adventure and horror films.
• The greatest interest in cinema is shown by couples living in civil partnerships. They prefer comedies, adventure and historical films, action movies and documentaries. Unmarried people prefer science fiction, thrillers and mysticism. Married and divorced people, especially the latter, mostly prefer melodramas.
• Another trend: the more children in a family, the less popular comedies and adventure films become, while melodramas grow in popularity.
• Documentaries are most popular among voters of Viktor Yushchenko and Volodymyr Lytvyn. Yushchenko’s voters also prefer historical films, as do voters of Serhiy Tihipko. Interestingly, Yushchenko’s voters do not like horror films and almost never watch erotic, mystical, or science-fiction movies, while these genres are very popular among Tihipko’s voters.
• Yuliya Tymoshenko’s voters prefer melodramas and comedies.
  The greatest love for comedies belongs to Viktor Yanukovych’s supporters.
  Adventure films and action movies are most popular among voters of Arseniy Yatsenyuk and Viktor Yanukovych.

Music preferences

• The most popular music styles among Ukrainians are pop music (32%), folk music (25%), and chanson (22%).
• Every fifth Ukrainian likes classical music. Dance/disco music is listened to by 13%, romances by 12%, club music by 9%, rock by 7%, bard music by 6%, religious music by 5%, jazz by 5%, rap by 3%, and blues by 3%.‍
• Heavy metal and reggae are the least popular genres.
• Several clear trends emerge. The older people are, the more they prefer folk music; the younger, the more they prefer pop music. About one third of young people like club music, and almost one fifth like rock. Older people prefer romances and religious music.‍
• Chanson, classical and bard music are most popular among middle-aged people.
• More educated respondents prefer classical music, romances, rock, and jazz, in addition to pop music. Among the least educated, folk music dominates.Religious music is most popular among Greek Catholics, and least popular among believers of the Kyiv and Moscow Patriarchates of the Orthodox Church.Folk music is twice as popular in villages as in cities, while classical music, rock, jazz, and chanson are far more popular in cities.
• Men and women differ strongly in music tastes. Women prefer pop, folk, dance music, classical and romances. Men prefer chanson, bard music, jazz, rock, rap and electronic music.Club music, rock, and rap are most popular among unmarried respondents without children.‍
• Pop music is most popular among civil-partnership couples, who also like bard music and jazz.‍
• Married people prefer folk and classical music, as well as chanson, and also enjoy dance and pop music.
• By political preference:
  • Tymoshenko’s voters prefer folk, classical and club music
  • Yanukovych’s voters prefer pop, chanson and dance music
  • Yatsenyuk’s voters prefer chanson, dance music and rock
  • Yushchenko’s voters most strongly prefer folk and religious music
  • Tihipko’s voters prefer classical, dance music, romances and jazz
  • Lytvyn’s voters (more than any others) prefer classical music, followed by chanson, though some also enjoy club music

Pets

• Almost two-thirds of Ukrainians keep pets. The most popular are cats (41%) and dogs (41%).
  More than half of Ukrainians keep both a dog and a cat.
  About 6% keep birds, 3% keep fish, and 2% keep rodents.
• The more children a family has, the more likely it is to have pets. At the same time, almost 30% of pet owners would prefer to have no animals at all.
• Only 14% of rural residents have no pets, compared to 48% in cities.
  Dogs are more popular in villages, cats in cities.
  Women prefer cats; men prefer dogs.
• People in civil partnerships are more likely to keep dogs, while married and especially divorced people more often keep cats.
• In general, Ukrainians are more loyal to dogs than to cats: people who have cats are more willing to get a dog than dog owners are to get a cat.
• Tymoshenko’s and Lytvyn’s voters are more likely to keep cats, while most other voters prefer dogs.
  Pet ownership is highest among supporters of Tymoshenko, Yushchenko and Yanukovych.
• Notably, Yatsenyuk’s and Tihipko’s voters are the most likely to have no pets at all and also the most likely to say they do not want any animals at home.