Ahead of World Vyshyvanka Day 2026, we recall the results of sociological research on the affirmation of Ukrainian national and civic identity, conducted by the Sociological Group "Rating" (Rating Group) in September 2025 in cooperation with the Ministry of Youth and Sports of Ukraine.

Vyshyvanka remains an important cultural symbol for Ukrainians: 67% of Ukrainians own one.

• Residents of the West, women, and youth aged 14–19 are relatively more likely to report owning a vyshyvanka.‍
• Among those who own a vyshyvanka, 24% wear it often, 46% - sometimes. A third, however, rarely wear a vyshyvanka at all.
• ‍We also asked Ukrainians to choose from a list of holidays that they have come to appreciate more over the past year / since the full-scale invasion. Vyshyvanka Day is among the top 5 such holidays – 17% mentioned it.

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Rating Group is one of Ukraine's largest research institutions, operating in the market since 2008. The company is registered in Ukraine and has significant experience conducting sociological surveys both in Ukraine and abroad. The group includes: Sociological Group Rating, research laboratory Rating Lab, platform Rating Online, and Rating Call Center.