Rating Group insights become the base for effective mine safety advertising!

The State Emergency Service of Ukraine and GSC Game World (creators of the Stalker series) have released a video in which the main character of Stalker 2, Skif, demonstrates the basics of mine safety. According to the State Emergency Service, the video takes into account the results of a study on mine safety among Ukrainian teenagers conducted by the Rating Group and UNICEF (2024). The research part was carried out by Rating Lab: the team developed an original mine safety test and surveyed more than 25,000 Ukrainian teenagers and their parents.

"Being brave, stalker, means being cautious" (from the video)

According to the study, boys aged 14-15 and 16-17 are the most at risk when it comes to explosive objects. Among other things, this is due to the typical hobbies of teenage boys: computer games and related media content, which somewhat distances them from the idea of real risks. The State Emergency Service and the creators of Stalker 2 took this data into account and were able to effectively convey information on how to protect the lives and health of children and others.

More resources:

• Video
• Research case (mine safety)
• News on State Emergency Service webstie