20.03.2013
The attitude of Kyiv residents to the idea of taking hypermarkets outside the city
- According to the results of a study conducted by the Rating Group, an absolute majority of surveyed Kyiv residents (78%) do not support the initiative to move all supermarkets and hypermarkets at least 5 km outside the city. Only 14% have a positive attitude toward this idea. At the same time, 5% are indifferent to it, and 3% are undecided.
- It is characteristic that the younger the respondents and the higher their level of education, the less they support the initiative to move hypermarkets outside the city. In particular, more than 80% of young people do not support this idea. Women also support the idea less than men.
Methodology
- Survey audience: population of Kyiv aged 18 and older.
- Sample size: 1,060 respondents.
- Research method: telephone survey; the sample is representative by age, gender, and districts of Kyiv.
- Sampling error (with probability 0.95):
— for values close to 50%: not more than 3.1%
— for values close to 30%: not more than 2.8%
— for values close to 10%: not more than 2% - Fieldwork period: February 25 – March 6, 2013.
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