The Rating Group, Lviv Media Forum and International Media Support (IMS) presented the results of a new study "Media Audience Segments in Ukraine". The event took place on August 29, 2025 at the Kyivinform Press Centre.

Speakers:

• Oleksiy Antypovych, CEO of the Rating Group
• Zurab Alasania - Media Advisor IMS (International Media Support)
• Olha Bilousenko - Head of the Research Department of the NGO "Lviv Media Forum"

The study showed how Ukrainians are divided according to their media consumption, which media they trust the most, and how they counteract disinformation:

‍"We thank International Media Support and the Lviv Media Forum for this study... Together we devoted a month to developing the methodology and approached the issue of disinformation very professionally... 59% of Ukrainians belong to the more vulnerable audience. But the most interesting thing turned out to be not this: all categories of consumers (both traditional media, online, "omnivorous", and those who generally avoid information) are vulnerable to disinformation", - Oleksiy Antypovych, Rating Group CEO

Resources:

• Research press release
• Presentation video record