News and Press releases

In September 2024, Rating Group asked Ukrainians about European integration and related issues: post-war reconstruction, environment, and energy. The data was collected for a study by DiXi Group and the Resource and Analytical Center "Society and Environment".

What our partners learned from the data collected by Rating Group:

• There is a significant demand among Ukrainians for information about the EU accession, especially about the impact of reforms on citizens and the potential benefits.
• Respondents consider safety, availability of shelters (58%), as well as energy efficiency and environmental friendliness (55%) to be the most important principles for rebuilding cities and housing.
• Despite the war, Ukrainians note the importance of environmental protection (96%). Restoring nature (forests, reserves) is an extremely important direction of post-war reconstruction (98%).
• Most Ukrainians also believe that they can personally play a role in protecting the environment (75%). Ukrainians are also willing to participate in specific environmental initiatives: planting plants, helping animals, spreading information about environmental problems, and cleaning up in green areas.
• Less than 6% of Ukrainians participate in state energy efficiency programs. This indicates that the coverage of such programs probably needs to be expanded.

See the full study report in the attached file and on the DiXi Group website.

The study was conducted with the financial support of the European Union within the framework of the project “Integrating Sustainable Development in Ukraine in Accordance with the European Green Deal” and the Center for Liberal Modernity (Zentrum Liberale Moderne) within the framework of the project “Ukraine in Europe – German-Ukrainian Parliamentary Dialogue, Strengthening Competence on Ukraine in Germany and Promoting Ukraine’s European Integration”. The project was implemented by a consortium of public organizations: “DIXI GROUP” (coordinator), Resource and Analytical Center “Society and Environment”, Association “Energy Efficient Cities of Ukraine”, “Ukrainian Leadership Academy”, “Women's Energy Club of Ukraine”, “DZYGA”, “PLATO”.

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The Civil Network OPORA has presented the results of a study on the social unity of Ukrainians during wartime. To conduct the research, Rating Group surveyed over 2,000 respondents in Ukraine and approximately 400 Ukrainians abroad in April 2025.

What OPORA learned from Rating Group's data:

• The vast majority of Ukrainians (84% inside the country and 78% abroad) are proud to be citizens of Ukraine.
• Around 87% of respondents in Ukraine and 76% abroad feel emotionally attached to Ukraine.
• 75% of Ukrainians within the country and 71% abroad believe that people in Ukraine have a lot in common.
• 81% of respondents in Ukraine and 77% outside of it feel trusted by those around them.
• On the other hand, only 21% in Ukraine and 18% abroad say they trust most people.

The full research report is available in the attached file and on the Civil Network OPORA’s website.

Data from Rating Group forms the basis of a new UNICEF study on parenthood! In May 2025, we surveyed Ukrainians who are planning to have children, pregnant women, and parents of children aged 0–6. The survey was conducted in collaboration with Advanter Group and with the support of the Center for Social Change and Behavioral Economics.

According to our partners at UNICEF, the survey results revealed the following:

• 21% of respondents plan to have a child in the near future, while another 26% are postponing this decision until the end of the war.
• 89% of Ukrainian parents understand the importance of emotional connection with their child for their psychological well-being.
• At the same time, 67% of parents do not have access to basic resources to support them in raising their children. Only 20% have attended a specialized parenting course at least once.
• 86% of respondents believe it is necessary to launch a national program to support parenthood.

See also the original press release on the UNICEF website

On July 4-5, 2025, Rating Group asked Ukrainians about the U.S. support for Ukraine, efforts to achieve peace, and trust in Ukrainian politicians and military-political leadership.

Support from the U.S.

• Ukrainians expect that the U.S. will not stop supplying weapons.
• At the same time, only 11% of respondents expect that the U.S. will supply Ukraine with weapons in full, while only 8% do not expect any U.S. military assistance.
• At the same time, a quarter expect that the assistance will be minimal, and the majority (53%) expect partial, that is, it will be maintained.

Efforts to achieve peace

• The assessment of the Ukrainian negotiating team's efforts to achieve peace has decreased: in June, 48% of respondents believed that it was "doing everything possible," whereas 36% shared this opinion in July.
• In contrast, the majority (60%) believe that President Zelenskyy is doing everything possible to achieve peace.

Trust in politicians, officials

• Valeriy Zaluzhny (73%), Volodymyr Zelenskyy (67%) and Kyrylo Budanov (56%) are trusted the most.
• Oleksandr Syrskyi is trusted less (41%). Denys Shmyhal is trusted by a quarter of respondents.

Rating Group surveyed over 5,000 teenagers and their parents for the study ‘Index of the Future: Professional Expectations and Development of Teenagers in Ukraine’! This is a project of our partners KSE Institute and UNICEF, which was carried out on the initiative of the Olena Zelenska Foundation in cooperation with the humanitarian organisation People in Need and with the financial support of the Czech people.

Rating Group collected data using the unique Family 360° family survey technology. The focus here is on the child, who takes the survey themselves, as well as their parents, family members, and in some cases teachers, doctors, psychologists, etc. Comparing the answers of children and their parents allows us to understand the relationships and changes within the family.

Below are some of the findings that our partners have discovered thanks to this data.

Vision of the future

• 82% of teenagers see their future as promising.
• The majority (60%) also consider Ukraine's future to be promising.
• At the same time, one in four children see their future abroad. Children whose parents would also like them to emigrate, as well as children who see Ukraine's future as hopeless (in general or rather), are more likely to want to live abroad.

Career guidance

• 8/10 teenagers have already thought about their future career. Girls (85%) think about this slightly more often than boys (74%).
• At the same time, only 30% were able to name a specific profession or type of employment they would like to pursue in the future.
• The most common career guidance activities are talking to parents (74%), searching the Internet for information about professions (56%) and educational institutions (44%), searching for grants and other opportunities (23%), and taking tests (17%).
• Teenagers whose parents discuss the future with them are more likely to think about their future profession (83% compared to 60% whose parents do not discuss these issues with them).

How is society's attitude toward the military changing? Should we expect serious conflicts?

Follow the link to read a new article by BBC News Ukraine with data from Rating Group. Lyubomyr Mysiv, deputy director of the company, provides commentary.

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Cover image: Getty Images/BBC collage.

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On June 25, 2025, the Deposit Guarantee Fund presented the results of a nationwide survey on financial services consumers' awareness of the deposit guarantee system. For the second time since 2022, data for this socio-economic study was collected by Rating Group.

“We understand how much Ukraine has changed since the start of the full-scale invasion... And it is important that, despite such colossal changes, the data shows growing confidence in the banking system and the Deposit Guarantee Fund,” said Oleksiy Antypovych, CEO of Rating Group.

Links:

• Research results
• Video recording of the conference

On June 24, 2025, the Deposit Guarantee Fund presented the results of a new study of the financial habits of Ukrainians. The data for this study - for the second time since the beginning of the full-scale invasion - was collected by the Rating Group.

In spring, Rating Group interviewed Ukrainians who have bank accounts and/or use any financial services. According to the data, our partners learned, in particular, the following:

• Confidence in banks is growing despite the full-scale war (68% in 2025 compared to 56% in 2021)
• When choosing a bank, respondents primarily consider its reliability/stability (54%)
• There is a demand for information on bank deposit guarantee (35%) and compensation to depositors of bankrupt banks (30%)

The research report (ukr.) is available on the website of the Deposit Guarantee Fund and in the attached file.

As part of the global End of Year Survey by Gallup International (conducted at the end of 2024), Rating Group asked Ukrainians: does a mobile device improve the quality of their life?

The End of Year Survey (EoY) is an annual global survey by Gallup International which studies opinions of people in different countries. It includes the topics of the future, happiness, and economic expectations. In 2024, 35 882 respondents were surveyed in 35 countries.

This is the second time the Rating Group conducted the EoY survey in Ukraine.

Key Findings

• The vast majority of Ukrainians (92%) feel that a mobile device improves the quality of their life to one degree or another.
• In the world overall, the prevailing opinion is that a mobile device improves the quality of life (84%). That is, Ukraine is among the countries with the most positive perception of the mobile devices' role.
• Among the countries where a mobile device significantly improves the quality of life, China, Malaysia, Kenya and South Korea stand out.
• In Iraq, Armenia, and Japan, the share of people who see benefits in mobile device is the smallest. Nevertheless, in these countries, the majority of respondents still believe that mobile devices improve life.

Rating Group found out how Ukrainians perceive happiness and life during the war. This is a part of the global End of Year Survey by Gallup International (conducted at the end of 2024).

The End of Year Survey (EoY) is an annual global survey by Gallup International which studies opinions of people in different countries. It includes the topics of the future, happiness, and economic expectations. In 2024, 35 882 respondents were surveyed in 35 countries.

This is the second time the Rating Group conducted the EoY survey in Ukraine.

Key Findings

• In terms of happiness, Ukraine is second from the bottom among the 35 countries that participated in the study (last is India): only 33% of Ukrainians feel happy. Instead, 28% are unhappy.
• About 40% of Ukrainians choose the option "in the middle" between feeling happy/unhappy. In the context of war, this indicates rather the experience of contrasting, changing emotions (from elation to despair, depending on the situation).
• And although more than a third of respondents worry a lot about their lives, the majority of Ukrainians (62%) still perceive life "as it is", adapting to the realities of war.
• The percentage of the answer "very worried" in Ukraine practically coincides with the world average. Colombia, Argentina, Japan, Iran, and India are the countries with the largest shares of respondents who are worried abouth their life.
• In contrast, in Saudi Arabia, China, South Korea, Azerbaijan, Indonesia, Kazakhstan, have the smallest share of those who worry a lot about their lives.

Data collected by Rating Group became the basis of an important study "What motivates women to stay in Ukraine?" This is a project of our partners: Center for Economic Strategy and the Institute for Behavioral Studies at the American University Kyiv.

An online survey of Ukrainian women in Ukraine and abroad was conducted on January 23-30 on the Rating Online platform. The research team found out that:

• The vast majority of women (75%) do not plan to move abroad, but young women aged 18-29 (26%) are relatively more likely to have such a desire
• The main reasons for staying in Ukraine are family (91%) and a sense of belonging to Ukraine (88%), own housing/household (72%) and established infrastructure
• The main motivators for leaving are the desire for a better standard of living (75%) and security (73%)
• Ukrainian women abroad assess all risks of living in Ukraine much higher than women in Ukraine

More results of the study are in the research report (available in the attached file and on the website of the Center for Economic Strategy).

The study was conducted with the support of the UK Government through the UK Department for International Development as part of the project to support the Government of Ukraine in developing and implementing evidence-based policies to address demographic challenges, implemented by UNFPA, the United Nations Population Fund in Ukraine in cooperation with the Ministry of Social Policy of Ukraine, in collaboration with the NGO “UA Experts”.

On May 16, the Sociological Group Rating conducted a nationwide survey of the adult population of Ukraine on the topic of negotiations that took place in Turkey.

• According to the results, the absolute majority of respondents (74%) support the initiative of a 30-day ceasefire without any conditions.
• Most consider President Zelensky's last visit to Turkey a success (53%).
• The level of trust in President Zelensky among Ukrainians has stabilized at 70%, which is higher than at the beginning of the year (53-58%).
• Despite the fact that only a quarter of respondents believe that the talks in Turkey will bring us closer to peace, the respondents believe that Ukraine should continue to show openness to negotiations, and that President Zelensky (47%) can participate in them, even in the absence of Putin.
• According to Ukrainians, the main reasons for Putin's absence from the negotiations are unwillingness to end the war (54%) and fear (22%).

On May 6, 2025, a report of the joint study by the Rating Group, Steel Swallow Community, Zagoriy Foundation, and Halt Space on the topic of civil-military partnership in Ukraine was released. The research team learned the views of Ukrainian military personnel and civilians, identifying the main development prospects and barriers for cooperation.

Data collection consisted of three stages:

1. Qualitative survey of civilians: focus groups and in-depth interviews with civilians aged 22-55.
2. Quantitative survey of civilians: telephone survey (CATI) of the adult population of Ukraine (aged 18+).
3. Qualitative survey of the military: in-depth interviews with military personnel aged 22-55.

The report is available in the attached file and on the Steel Swallow Community website.

Civilians respect veterans, but do not always understand their experience. Therefore, certain positive and negative stereotypes and challenges for the adaptation of veterans are formed.

This is stated in the joint study "Stigmatization of Veterans: The Situation in Ukraine and the Experience of the USA" by the Ukrainian Veterans Foundation of the Ministry of Veteran Affairs, the Rating Group and Syracuse University, which was presented on April 17, 2025. Rating Group carried out the second stage of the study - an analysis of the views of the partners of veterans regarding their stigmatization.

The company's director Oleksiy Antipovych also joined the presentation of the results.

This project also continues our good tradition of cooperation with the Ukrainian Veterans Fund, which has been ongoing since researching the image of veterans and the challenges in their experience.

See the research report at the link.

Thank you to all partners for their cooperation!

On April 17, 2025, the presentation of the study “Stigmatization of Veterans and Veterans” took place. This is a joint project of the Ukrainian Veterans Fund of the Ministry of Veterans Affairs, Rating Group and Syracuse University.

The study consisted of three stages:

1. In-depth interviews with veterans and veterans about the experience of stigmatization.
2. Focus groups and in-depth interviews with partners of veterans and veterans, that is, analysis of observations of close people regarding stigmatization.
3. Content analysis of news about events from the life of veterans and veterans.

Find out about the second stage of the study (conducted by the Rating Group) below:

The release of the study is also available at Ukrainian Veterans Fund website.

Stigmatization of veterans/ok: the view of loved ones

• According to relatives, the attitude of society towards veterans is generally better than before February 2022 (compared to the experience of ATO veterans, in particular).
• At the same time, civilians often show a misunderstanding of how to treat military and veterans. They have feelings of guilt, pity and fear towards veterans, as well as stereotypes regarding the psychological state.
• Stereotypes about veteran women and veterans with disabilities remain a challenge. Women veterans were distrusted because of the association of the military profession only with men, and the fact that women served in the military was perceived as a violation of gender roles.
• They show respect for veterans with disabilities, but there is ignorance about correct communication with them. This causes fear and separation from them.
• The image of veterans and veterans in the Ukrainian media is positive. Veterans are mostly depicted as courageous, strong, successful, heroic. But there may also be some unrealism of heroized images of veterans in the media.
• The media sometimes over-romanticizes the life of veterans, there is a shift in focus from problems in the lives of veterans and veterans
• Potential dangers of stigmatizing veterans: loss of authority, potential conflicts between military and civilians, feelings of injustice on the part of veterans.

Swedish society strongly opposes any concessions to Russia that could mean Ukraine's surrender in exchange for peace. This is the key insight of a recent Gallup Nordic/Novus study, which is based on a similar poll by the Rating Group among Ukrainians.

The “mirror” Gallup Nordic/Novus study is a powerful testament to the shared values ​​of Ukraine and Sweden. It also confirms the international recognition of Ukrainian sociology's high standards. This was made possible, in particular, thanks to the effective cooperation of Tetiana Skrypchenko, Deputy Director of Rating Group, and Torbjörn Sjöström, CEO of Novus Group International AB & President of Gallup Nordic.

The results of the survey in Sweden are compared with data from the recent survey in Ukraine by Rating Group.

See the full research report on the website of Gallup Nordic or Novus.

Key Findings

• 75% of Swedes support Ukraine in the war against the Russian invasion.
• 72% of Swedes, like 81% of Ukrainians, are convinced that the best way to end the war is a compromise with international diplomatic support.
• Only 1% of Swedish citizens support a scenario in which Ukraine must agree to all the aggressor's demands. 61% also believe that Russia will become a greater threat to Sweden if it retains control over the occupied territories in Ukraine.
• 70% of Swedes support the creation of a common European military defense.
• Ukrainian President Volodymyr Zelensky enjoys exceptionally high support in Sweden (90%), while Russian president Vladimir Putin has an almost absolute negative evaluation (98%).

On February 22-24, 2025, the Rating Sociological Group conducted a public opinion survey on the issue of civilian captivity. The survey was carried out at the request of the NGO "NUN" within the framework of a grant provided by the EU Project "Pravo-Justice," which is implemented by Expertise France.

Key Findings

• 78% of respondents are either well-informed or have heard about the issue of civilian captivity.
• A vast majority (84%) are aware of or have heard about the Geneva Conventions and the prohibition of taking civilians captive.
• 16% of respondents have friends or acquaintances who have been or are currently in civilian captivity.
• The most common information encountered by those aware of civilian captivity relates to the release or exchange of captives (55%).
• The primary sources of such information include messenger channels (45%), social media (45%), television (41%), and online news media (35%).
• The majority of respondents believe that state authorities bear responsibility for addressing the issue of returning civilian hostages.
• 14% of respondents are aware of NGOs that work on the return of civilian hostages.

Awareness about the issue of civilian captivity

• 27% of respondents stated that they are well aware of the practice of the unlawful detention of civilians (non-military Ukrainians) in the temporarily occupied territories or in Russia—civilian captivity. About 51% have heard about it, while 22% said they know nothing about it.
• The most informed groups include respondents from central regions (33%), younger and middle-aged individuals (34% and 32%, respectively), and internally displaced persons (38%).
• Among those respondents who know about civilian captivity, 55% have heard information about the release or exchange of captives, 48% - about isolated, unsystematic reports on the existence of such a phenomenon without specifics, 21% - about the number of civilian captives, 17% - about the activities or initiatives of Ukrainian government bodies regarding this issue, and 14% - about the activities or initiatives of international authorities.
• Regarding the Geneva Conventions and the prohibition of taking civilians captive, 42% of Ukrainians are well aware of their existence, while another 42% have heard about them. Meanwhile, 15% of respondents are uninformed on the matter. The most knowledgeable groups include residents of central regions (46%), younger and middle-aged individuals (53% and 49%, respectively), men (48%), returned IDPs (47%), and those who are well-informed about civilian captivity (74%).
• 16% of Ukrainians have friends or acquaintances who have been or are currently in civilian captivity, while 83% do not. Such friends or acquaintances are more common among internally displaced persons (25%).

Sources of information about the civilian captivity

• Among the most common sources of information about prisoner exchanges, respondents most frequently mention messenger channels in Telegram or Viber (45%), social media (Facebook, Instagram, YouTube, and others) (45%), television (41%), and online news media (35%).
• Other sources cited include relatives and acquaintances (17%), radio (12%), and personal experience (4%). The general trend in responses remains consistent across various socio-demographic groups.
• At the same time, in western regions, respondents more often learn about prisoner exchanges through social media, while in other parts of Ukraine, Telegram or Viber channels are the primary sources. Younger respondents are more likely than other age groups to get information from messenger channels and acquaintances, whereas older respondents (51 and older) rely more on television and radio.
• Those who have relatives in captivity are more likely to learn about exchanges through online media, acquaintances, and personal experience, while those who do not have relatives in captivity most often rely on television.

Return of civilian hostages

• According to 88% of respondents, the issue of returning civilian hostages should be handled by Ukrainian state authorities. Other responses include international organisations (37%), Ukrainian charitable foundations and volunteers (27%), families, relatives of captives (21%), and local authorities (19%).
• The overall trend remains consistent across different socio-demographic groups, with respondents primarily placing responsibility on the state authorities. At the same time, residents of western and central regions are comparatively more likely to believe that international organisations, Ukrainian charitable foundations, and volunteers should also be involved in addressing the issue. Younger respondents more often believe that local authorities should take responsibility, while middle-aged respondents consider families and local authorities to play a key role.
• Those who have relatives in captivity are more likely than others to believe that international organisations should also be responsible.
• 14% of respondents are aware of NGOs working on the return of civilian hostages, while 79% are not. Awareness is comparatively higher among those who have relatives in captivity (23%) and young people (19%).
• In an open-ended question about awareness of such NGOs, respondents who knew anything about them most frequently mentioned the Red Cross (32%), Come Back Alive (21%), Ukrainian Ombudsman (7%), volunteers (5%), UN (5%), HUR (4%), Zolkin Fund (3%), and White Angels (3%). About 43 other different NGOs have been mentioned sporadically.

On March 4, 2025, Ukraine Crisis Media Center hosted a presentation of a survey concerning justice in the context of war that was conducted by the Rating Sociological Group on January 3-12 at the request of the Human Rights Centre ZMINA. The survey covers the impact of the war on Ukrainian society, citizens' attitudes towards lustration, preservation of the memory of the war and the state policy of recovery.

See the key findings of the survey below.

You can also watch the recording of the broadcast here:

https://www.youtube.com/live/TrutVNN0mSY

Lossess casued by the war

• Half of the respondents (50%) reported experiencing a deterioration in their psycho-emotional state due to the war. Additionally, 36% noted a decline in their health, 24% reported a loss of income, 21% suffered the loss of a loved one, and 20% experienced family separation.
• Other reported losses included job loss (17%), injury to a loved one (17%), estrangement from family members or close ones (15%), destruction or damage to property (16%), forced displacement or migration (14%), and loss of a business (7%).
• Meanwhile, 9% stated that they had not experienced any of the listed losses. Compared to 2023, the number of those who lost a loved one increased from 19% to 21%, while the percentage of those who lost income (from 29% to 24%) and jobs (from 22% to 17%) decreased.

Lustration

• The majority of respondents (68%) believe that lustration can serve as one of the tools for restoring trust in government institutions after the war, while 27% disagree with this view.
• According to the respondents, lustration as a mechanism for restricting access to public office for those who collaborated with the occupying authorities should primarily apply to individuals who remained in Ukrainian-controlled territory but cooperated with or supported Russia (53%), were elected as deputies or heads of illegally created bodies (51%), worked in illegal occupation administrations (50%), or served in the military, law enforcement, or judicial bodies in occupied territories (37%).
• About a quarter (23%) of respondents are well aware of the lustration process carried out in Ukraine between 2014 and 2016, while 44% have heard something about it, and 33% are unaware of it. Among those familiar with or who have heard about lustration, 58% view it positively, 26% negatively, and 9% are indifferent.
• Regarding responsibility for conducting lustration to address the consequences of the war, 43% of respondents believe this should be handled by a newly created nationwide body. Meanwhile, 19% support assigning this task to a national lustration commission under the Ministry of Justice or another ministry, 18% believe it should be managed by local governments and territorial communities, and 10% think the responsibility should lie with a national lustration commission under the Ukrainian Institute of National Memory.

Liability for ties with Russia

• A vast majority (79%) believe that individuals who maintained ties with Russia after its aggression began in 2014 should be barred from holding any positions in state authorities. Additionally, 62% support a ban on positions in the judiciary and law enforcement agencies, while 57% believe higher political and military positions should be restricted. Meanwhile, 18% think bans should apply to positions in local and national government bodies, whereas 3% believe there should be no restrictions at all.
• When asked whether Ukrainian lawyers who continued working in temporarily occupied territories should face professional restrictions, most respondents (73%) stated that each case should be assessed individually. Meanwhile, 17% believe such lawyers should be barred from practicing in Ukraine, while 8% argue that they should not face restrictions, as they provide legal assistance to Ukrainians under occupation.
• The majority of respondents (82%) believe that criminal liability should apply only to lawyers who collaborated with Russia and the occupation administrations, including those who held official positions. Meanwhile, 10% think that all lawyers who continued working in occupied territories should be held criminally responsible, while 6% believe they should not face punishment for working under occupation.
• A majority (69%) of respondents are willing to provide any known information about Ukrainian citizens' cooperation with the occupying authorities to the body responsible for lustration. Additionally, 14% are only willing to report cases where they or their loved ones were personally affected, while 15% are unwilling to provide any information.

National memory and commemoration

• Two-thirds of respondents (65%) believe that memorial sites and commemorative events should evoke gratitude and recognition of heroism, while half (50%) emphasize the importance of remembering events and honoring the fallen. Other emotions and sentiments mentioned by respondents include a sense of responsibility for the future (29%), hope that such events will not be repeated (28%), the restoration of justice (24%), grief and sorrow for the victims (21%), and an awareness of historical significance (17%).
• Two-thirds (66%) of respondents believe that, in response to Russian aggression, the primary focus of commemoration should be the heroism of the military, while 59% highlight the role of volunteers and the rescue of civilians. Other frequently mentioned aspects include fundraising efforts for the army (28%), civilian resistance, including actions in occupied territories, and efforts to restore critical infrastructure under shelling (both at 24%).
• Among the preferred ways to commemorate the Russo-Ukrainian war, respondents most often mentioned the implementation of support programs for the families of fallen soldiers (52%) and the creation of documentary and feature films (48%). Other frequently suggested initiatives include the establishment of a museum and thematic exhibitions (36%), the creation of a Memory Park (35%), the installation of a monument or sculpture (34%), scholarships for children and young people in honor of the fallen (30%), the introduction of a national remembrance lesson (26%), the creation of a Digital Memorial and archive (25%), the development of a Memory Alley (24%), and educational courses in schools and universities (21%).
• When asked about personal participation in commemorative activities, 64% of respondents expressed willingness to visit burial sites of the fallen, while 39% would attend the opening of a memorial site or monument. Other commonly mentioned events or locations included burial sites or memorials in different regions (23%), public gatherings at significant locations (20%), and museum exhibitions (17%).
• More than half of respondents (56%) believe that the design of gravestones, memorial plaques, and other commemorative objects should be chosen individually based on personal preferences and financial means, a view most strongly supported by residents of active combat zones. Meanwhile, 41% advocate for a unified design standard.
• Decisions regarding commemorative measures for victims and participants of the Russo-Ukrainian war should, according to 39% of respondents, be made by local governments, while 36% believe the responsibility should lie with the Ukrainian Institute of National Memory. Additionally, 32% think that the relatives of the fallen and affected individuals should have a say. Other institutions frequently mentioned include the Verkhovna Rada of Ukraine (27%), the government or specific ministries (25%), the President of Ukraine (22%), and public or charitable organizations (19%).
• Half of the respondents (52%) believe that the Ukrainian Institute of National Memory should focus primarily on collecting and researching information about the events of the war. Nearly a third (31%) consider its main role to be spreading awareness about the war internationally, while 28% emphasize the importance of preserving records and verifying cases of collaboration with the occupiers. Additionally, 24% see its role in fostering patriotism, national identity, and civic engagement, as well as countering the effects of Russian propaganda. Other suggested priorities include developing and implementing state memory policies (21%), initiating the creation of memorials, cemeteries, and monuments (19%), and organizing an archival record of wartime events (19%).

• According to a survey conducted by the Rating Group, the most positively viewed world leaders in Ukraine are E. Macron (77%), A. Duda (72%), Ursula von der Leyen (67%). More than half of respondents hold a positive view of O. Scholz and R. Erdogan (both 57%), K. Starmer (56%). Overall, attitudes toward most of these leaders have improved compared to last year’s results. For Macron and Starmer, these are the highest positive approval ratings recorded in the measurements.
• The most negatively perceived leaders are V. Orban (11%), A. Lukashenko (8%), and V. Putin (1%).
• Two-thirds of Ukrainians trust President Zelenskyy, while one-third do not. Since January, trust in him has increased from 57% to 65%. Valerii Zaluzhnyi is trusted by 76% of respondents, 16% do not trust him. Serhii Prytula is trusted by 34%, and 51% do not trust him. Petro Poroshenko is trusted by 22%, while 76% do not trust him, Dmytro Razumkov is trusted by 19%, and 41% do not trust him, Yuliia Tymoshenko is trusted by 11%, and 86% do not trust her.

• The survey results indicate that Ukrainians overwhelmingly reject (91% oppose) US-Russia negotiations on ending the war without Ukraine’s participation. They believe that normalizing relations between these countries would primarily benefit Russia while harming both Ukraine and the European Union. At the same time, a significant portion of Ukrainians (64%) support direct negotiations between Ukraine and Russia, and this figure showing an upward trend. The vast majority (81%) consider finding a compromise solution through negotiations involving other countries as a realistic path to ending the war.
• Moreover, 83% of respondents support a ceasefire, but only if Ukraine is provided with security guarantees.

Today, Rating Group officially became a corporate member of ESOMAR - European Society of Marketing Research Professionals, one of the most famous research associations in the world.

We thank our new partners for their trust and continue our work in accordance with the highest research standards.

Rating Group is also a member of WAPOR, ISA, and the Sociological Association of Ukraine (SAU).