Press releases

Despite war fatigue and growing economic concerns, Ukrainians maintain a democratic orientation, a high level of trust in key security institutions, and support for the European course. This is evidenced by a survey conducted by the Sociological Group "Rating" for the Westminster Foundation for Democracy (January 2026).

The study covered topics such as the democratic resilience of Ukrainian society during wartime, trust in state and public institutions, support for European and Euro-Atlantic integration, attitudes towards elections during martial law, assessments of public administration effectiveness, the role of veterans in socio-political life, and the impact of war and economic difficulties on public sentiment.

Key findings:

• Ukrainians maintain a clear pro-European course: the majority supports EU and NATO membership, and is ready to back complex reforms related to European integration, even despite a possible temporary decline in living standards.
• Security and public institutions enjoy the highest public trust - primarily the Armed Forces of Ukraine, volunteer initiatives, and veteran communities.
• Despite supporting democracy as a model for state development, Ukrainians are cautious about holding national elections during the war, although local elections are viewed somewhat more positively.
• There is a growing demand in society for effective public administration, transparency, and accountability of authorities. The majority critically assesses the efficiency of public funds utilization.
• The war significantly impacts public sentiment: Ukrainians speak of fatigue, economic difficulties, and psychological exhaustion, yet this does not translate into abandoning the state's democratic course.
• Young people demonstrate more open views on political participation and the modernization of democratic processes — specifically, they more frequently support holding elections during wartime and have a more positive attitude towards electronic voting.

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Rating Group is one of Ukraine's largest research institutions, operating since 2008. The company is registered in Ukraine and has significant experience conducting sociological surveys both within Ukraine and abroad. The group includes: Sociological Group Rating, Rating Lab research laboratory, Rating Online platform, and Rating Call Center.

How do gender stereotypes differ between Ukraine and EU countries? Find out in the second issue of the “Shared Contours” research series.

We remind you that “Shared Contours” is a survey exploring Ukraine in a European context, where we mirror questions and compare data from our own surveys of Ukrainians with data from other surveys conducted in EU countries, candidate countries, and other European countries. In this issue, we compare data from our own research with Eurobarometer data — a series of official EU surveys conducted by the European Commission and the European Parliament.

Note: Eurobarometer data belongs directly to the EU, and we are grateful for open access to it.

Key findings

We asked respondents to express their views on five statements about men and women drawn from the Eurobarometer survey.

"The most important role of a woman is to take care of the home and family"

• 66% of Ukrainian respondents agree with this statement, while one-third disagree.
• In this context, the views of Ukrainians align with the general trend observed in Eastern Europe. However, Ukrainians support this statement less than respondents in countries such as Slovakia (75%), Bulgaria (74%), and Hungary (71%).
• At the same time, Ukrainians agree with this stereotype significantly more than EU citizens on average (42%).

"Overall, family life suffers when the mother works full-time"

• The statement is supported by a majority of respondents in Ukraine (59%), while more than one-third (38%) disagree.
• Overall, this is a case where Northern European countries tend to stand out — there, the stereotype is supported significantly less. At the same time, on average in the EU, this idea is still more often supported (51%).
• Thus, overall, the views of Ukrainians in this context are comparable to the EU average.

"The most important role of a man is to earn money"

• Opinions on this statement in Ukraine are fairly divided: more than half agree (58%), while 40% do not support it.
• In this regard, Ukrainian society is close to countries such as Romania (60% agree) and the Baltic states (Latvia — 60%, Lithuania — 57%, Estonia — 55%).
• On average, across the 27 EU countries, 42% support this statement, meaning Ukraine appears more conservative in this respect.

"Women are not ambitious enough to hold top leadership positions in organizations"

• An overwhelming majority of Ukrainians (81%) disagree with this career-related stereotype.
• In fact, in terms of disagreement with this statement, Ukraine exceeds the average level across EU countries and nearly all Eastern European countries. For comparison, 56% disagree in Poland and 61% in Hungary.
• This is essentially a case where Ukrainians reject stereotypes even more strongly than EU citizens on average (where 74% disagree with the statement).

"Overall, men are by nature less competent than women at performing household duties"

• Here, opinions among Ukrainians are almost evenly split: 49% support the statement, while 48% do not.
• Respondents in Ukraine are less likely to support this stereotype than their neighbors in Hungary (84% support), Poland (64%), and Slovakia (63%), as well as respondents in countries such as Italy (63%) and Bulgaria (61%).
• Overall, the distribution of opinions in Ukraine is very close to the EU average. The only notable difference is that, on average, fewer people in EU countries fully agree with the stereotype (15% compared to 20% in Ukraine).

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Summary: The Eastern European trend and rejection of evaluating professional abilities based on gender

1. Ukrainians generally do not support the idea that men or women are less capable of performing certain tasks (women in professional roles, men in household roles). This reflects a rejection of the notion that personal abilities depend on gender.
2. At the same time, respondents in Ukraine tend to support a more traditional division of roles: men as breadwinners and women as caregivers responsible for the home and family.
3. Less conservative views are more common among younger respondents aged 18–35, particularly among women.
4. Overall, Ukrainian views on these gender issues are more conservative than those observed in Central, Northern, Western, and Southern Europe.
5. Ukraine reflects broader trends typical of Eastern European countries, although in some cases Ukrainians are even less prone to gender stereotypes than neighboring societies. For example, the statement about women lacking ambition for leadership positions is rejected much more strongly in Ukraine than in Poland or Hungary.

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Rating Group is one of the largest research institutions in Ukraine, operating since 2008. The company is registered in Ukraine and has extensive experience in conducting sociological surveys both domestically and internationally. The group includes: Sociological Group Rating, the research laboratory Rating Lab, the platform Rating Online, and the Rating Call Center.

What kind of self-realization do young Ukrainians seek? In which fields do they want to work, and how do they set their priorities?

In autumn 2025, Rating Group (Sociological Group “Rating”) surveyed more than 2,000 Ukrainians aged 14–35 in Ukraine, as well as 600 representatives of Ukrainian youth in European Union countries. Below we present the key findings of the quantitative phase in the context of professional self-realization.

These findings are part of a large-scale mixed-method study, “The Impact of War on Youth in Ukraine 2025,” conducted by Rating Group at the initiative of the Ministry of Youth and Sports of Ukraine, with the support of the United Nations Development Programme (UNDP) in Ukraine and the Government of Denmark. The research project highlights how Ukrainian youth feel and how they are changing during the full-scale war.

Priorities of young people over the next 5 years

Financial independence and self-realization are the key personal goals of young Ukrainians for the next five years.

• The main personal priorities are financial independence (57% in Ukraine and 64% abroad) and self-realization (46% and 56%, respectively). In Ukraine, financial independence is more often emphasized by respondents aged 14–19.
• Young people in Ukraine are more likely to aspire to start their own business (29% compared to 19% among Ukrainian youth in the EU) and to purchase housing (27% compared to 19%).
• It is also expected that respondents aged 20–24 (37%) and 25–29 (30%) are more likely to plan starting a family within the next five years.
• Ukrainian youth abroad often mention the goal of settling abroad (33%), which aligns with plans to complete or continue their education (28%).

Where do they want to work?

Own business, IT, creative professions, and law are the most popular career paths among Ukrainian youth.

• Two-thirds of surveyed young people in Ukraine want to work in the private sector.
• Meanwhile, one in five respondents mentions the public sector, and 8% the civic sector.
• When asked to choose three most desirable professions, young people in Ukraine most often named entrepreneur (30%). Other popular choices include software specialist (17%), designer (18%), lawyer (15%), creative professions (14%), and manager in a commercial company (13%). Military service as a profession attracts 12% of respondents.
• Youth abroad are noticeably more likely to choose the following professions: entrepreneur (38%), software and computer technology specialist (28%), and creative professions (27%). At the same time, a quarter of respondents abroad (27%) selected the option “other profession” (compared to 7% in Ukraine).

Skills young people want to develop

Young people in Ukraine tend to focus more on digital literacy, while Ukrainian youth in the EU place greater emphasis on soft skills, resilience, and entrepreneurial abilities.

We asked respondents to select up to five skills they would like to develop in order to achieve their future plans.

• Among youth in Ukraine, the highest demand is for developing stress resilience and computer literacy (each selected by more than one-third of respondents). Around a quarter also highlighted the importance of creativity, entrepreneurial skills, and critical thinking.
• Youth abroad generally selected more options in this question. They place relatively greater emphasis on stress resilience (44% vs. 36% in Ukraine), entrepreneurial skills (37% vs. 23%), productivity (33% vs. 11%), as well as communication skills, adaptability, leadership, and social inclusion.
• Overall, youth abroad are more oriented toward soft skills related to adaptation and social interaction, while youth in Ukraine are relatively more focused on digital competencies (35% vs. 25% abroad).

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Rating Group is one of the largest research institutions in Ukraine, operating since 2008. The company is registered in Ukraine and has extensive experience in conducting sociological research both domestically and internationally. The group includes the Sociological Group “Rating,” the research laboratory Rating Lab, the Rating Online platform, and the Rating Call Center.

Rating Group is launching a special research project titled “Common Contours.” This is a survey exploring Ukraine in a European context, where we mirror questions and compare data from our own surveys of Ukrainians with data from other surveys conducted in EU countries, candidate countries, and other European countries.

In the first release of “Shared Contours,” discover how Ukrainians perceive the European Union compared to other European countries. This time, we compare data from our own research with Eurobarometer data — a series of official EU surveys conducted by the European Commission and the European Parliament.

Note: Eurobarometer data belongs directly to the EU, and we are grateful for open access to it.

Trust in the EU as an institution

A majority of Ukrainians trust the EU as an institution, with the level of trust being slightly higher than in some EU countries.

• A majority of Ukrainians trust the EU as an institution (53%), while 41% do not trust it, and another 6% remain undecided.
• In Ukraine, the level of trust in the EU is slightly higher than the average across EU countries themselves (48%).
• In particular, Ukrainians express higher levels of trust in the EU than citizens of several Western, Central, and Southern European countries, including France, Cyprus, Greece, Slovenia, Belgium, the Czech Republic, and Bulgaria.
• Among candidate countries, similar levels of trust in the EU are observed in Moldova (55%) and Bosnia and Herzegovina (56%).

Perceptions of the EU’s future

In the context of war, Ukrainians demonstrate cautious optimism about the future of the EU, along with slightly higher levels of skepticism compared to other candidate countries.

• More than half of respondents in Ukraine are optimistic about the future of the European Union (54%). At the same time, one-third of respondents (35%) hold a pessimistic view, while another 12% remain undecided.
• On average, across EU countries, 59% of respondents are optimistic, while 38% are pessimistic. In terms of the balance between positive and negative perceptions, Ukraine is fairly close to the overall European trend.
• However, Ukraine has a relatively high share of “don’t know” responses compared to most European countries (where this figure typically ranges between 1–5%).
• Among EU candidate countries, Ukraine demonstrates a relatively more restrained outlook. For example, in neighboring Moldova, 64% of respondents express optimistic views.

Emotional perception of the EU

Ukrainians follow the broader European trend of predominantly positive and neutral attitudes toward the EU.

• A relative majority of Ukrainians have neutral feelings toward the EU (46%), while 40% express positive attitudes. Every tenth respondent reports a negative perception.
• In EU countries, on average, 38% report neutral feelings, 42% positive, and 19% negative. This means that in Ukraine there is a higher share of neutral perceptions, but also noticeably lower levels of negative sentiment toward the EU compared to many member states.
• Overall, in terms of the balance between positive and negative perceptions, Ukrainians align with the broader European trend.
• Compared to non-EU countries, perceptions of the EU in Ukraine are more positive than, for example, in Serbia (34%), Georgia (36%), or the United Kingdom (37% positive, but also 20% negative).

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Rating Group is one of the largest research institutions in Ukraine, operating since 2008. The company is registered in Ukraine and has extensive experience in conducting sociological surveys both domestically and internationally. The group includes: Sociological Group Rating, the research laboratory Rating Lab, the platform Rating Online, and the Rating Call Center.

February 21 – March 3, 2026 the Sociological Group Rating (Rating Group) conducted a survey among residents of Zakarpattia region regarding their perceptions of the overall situation in the region and specific aspects of economic development.

Assessment of the overall situation

• Opinions on the state of affairs in Zakarpattia region are divided: 45% say things are moving in the right direction, 42% believe they are moving in the wrong direction, while another 13% are undecided.
• Views on the region’s economic growth also differ: half of respondents do not notice any improvement, while 45% believe there is improvement, and 5% are undecided.
• Younger people aged 18–35, more affluent groups, and residents of Uzhhorod tend to be more optimistic about the overall economic situation and growth in the region.

Attitudes toward relocation initiatives to Zakarpattia

• An absolute majority of respondents have a positive attitude toward initiatives to relocate infrastructure from other regions to Zakarpattia to support its development.
• Thus, 74% support the relocation of higher education institutions to Zakarpattia region. Another 18% are neutral, while 6% are negative.
• As for the relocation of enterprises to the region, 68% view it positively, 18% are neutral, and 9% have a negative attitude.

Attitudes toward selected economic initiatives

• The construction of wind power plants in the mountains for electricity generation in the region is also supported by a majority of respondents (68%), while 24% are opposed. The initiative is more popular among residents of villages and other cities, and less supported in Uzhhorod.
• A majority also supports the construction of hydroelectric power plants on rivers (63%), while every fourth respondent (29%) opposes it.

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Rating Group is one of the largest research institutions in Ukraine, operating in the market since 2008. The company is registered in Ukraine and has extensive experience in conducting sociological surveys both in Ukraine and abroad. The group includes: Sociological Group Rating, the research laboratory Rating Lab, the platform Rating Online, and the Rating Call Center.

Do Ukrainians notice inequality between men and women? Which gender stereotypes are still widespread, and which have already faded? Are Ukrainians today supporters of a traditional division of gender roles within the family or a couple?

Ultimately, how has Ukrainian society changed in this regard over the past decade?

To explore these questions, at the end of February 2026 Rating Group and the research laboratory Rating Lab surveyed Ukrainians on issues of gender (in)equality, stereotypes, and perceptions of relationships within families and couples. The results are presented in a dynamic perspective, comparing the findings with similar studies conducted in 2015 and 2021.

"Our longitudinal research indicates a gradual transformation of gender perceptions in Ukraine: gender equality is perceived more strongly, traditional stereotypes are weakening, and partnership-based models are becoming more acceptable, especially among young people, who tend to be more progressive and egalitarian,” summarizes Marianna Tkalych, CEO of Rating Lab, Professor, Doctor of Psychological Sciences.

Perception of inequality

Most Ukrainians consider gender inequality to be a relatively rare phenomenon in the country, and this perception has not changed significantly over the past decade.

• 60% of respondents say inequality between men and women is generally rare in Ukraine. About one third hold the opposite view, while 7% find it difficult to answer.
• Over the last ten years, there have been no major shifts in overall perceptions of this issue.
• However, pessimism has increased among young men aged 18–35: in 2021, 30% of them believed inequality was widespread, whereas today 41% do.
• At the same time, young women aged 18–35 have become somewhat more optimistic: in 2021, 42% in this group believed inequality was widespread, whereas today this share has declined to about one third.

Gender stereotypes

Prejudice regarding men and women is gradually declining in Ukrainian society, with young people increasingly rejecting traditional stereotypes.

Respondents were asked whether they agree or disagree with several gender stereotypes that were previously widespread.

The majority reject almost all of them. The only exception is the belief that a man should fully provide for his family, supported by 69% of respondents.

At the same time, all of these stereotypes have become less widespread over the past five years. The most notable declines are in the ideas that a successful career is more important for men and that a woman should obey her husband.

“A man should fully provide for his family”

• This is the only stereotype supported by a majority across all gender and age groups.
• Relatively fewer young women (60%) agree with this statement compared to older women (66%) and men overall (72–74%).
• Support for this idea has gradually decreased over time: the average index on a scale from 1 (“strongly disagree”) to 4 (“strongly agree”) declined from 3.3 in 2015 to 2.9 in 2026.

“A woman’s main calling is to have children", “A successful career is more important for a man than for a woman”

• Most Ukrainians reject these stereotypes. 57% oppose the first statement, while 65% oppose the second.
• Young people stand out particularly strongly in this regard. For example, 75% of young men and 85% of young women aged 18–35 reject the idea that motherhood is a woman’s primary calling.
• By contrast, among respondents aged 51+, the majority still support this idea (54% of women and 59% of men).

“Sex is more important for men than for women”

• Opinions are more evenly divided on this issue. A slight majority (52%) do not support the statement, while 40% agree with it, and 9% are undecided.
• Again, younger respondents are more likely to reject this stereotype: two thirds of men aged 18–35 and 60% of women in the same age group disagree with it.

“A woman should obey her husband", “Women bear more responsibility for unwanted pregnancy than men”

• These stereotypes are rejected by 69% of respondents.
• The shift over time is also significant. The index for the statement “a woman should obey her husband” decreased from 2.8 in 2015 to 2.0 in 2026.
• Similarly, the index for the statement “women bear more responsibility for unwanted pregnancy than men” fell from 2.4 in 2015 to 2.0 today.

Roles in the family and in relationships

В In Ukrainian families and couples, elements of the traditional division of roles still remain. Women are more often responsible for cooking (60%) and household chores (48%), while men are more often seen as earning the main income (68%).

These questions were asked of respondents who currently have or previously had a partner.

• The responsibilities most often shared equally are managing the family budget (61%), initiating sexual relations (56%), leading the family (55%), child-rearing responsibilities (48%), and organizing leisure activities (46%).
• At the same time, when comparing who is perceived as more responsible — the man or the woman — respondents tend to attribute cooking, household chores, child-rearing, organizing family leisure, and managing the family budget relatively more to women. Men, in turn, are more often associated not only with earning income, but also with family leadership and initiating sexual relations.
• In the dynamic perspective, we observe that cooking, child-rearing, and family leadership are roles gradually shifting toward a partnership-based format, meaning they are increasingly shared equally. However, the role of earning income continues to be delegated primarily to men.
• Young people are significantly less inclined to support traditional models and instead prefer a more egalitarian (equal) distribution of roles. The main exception again concerns income: 80% of men aged 18–35 believe this responsibility should lie with men, and 74% of women in the same age group share this view.

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Rating Group is one of the largest research institutions in Ukraine and has been operating on the market since 2008. The company is registered in Ukraine and has extensive experience conducting sociological surveys both in Ukraine and abroad. The group includes Sociological Group Rating, the Rating Lab research laboratory, the Rating Online platform, and the Rating Call Center.

Більшість українців виступає проти блокування Telegram в Україні, але підтримує активніший контроль з боку правоохоронних органів

Про це свідчать результати нового всеукраїнського опитування Соціологічної групи Рейтинг (Rating Group).

Нещодавно в публічному просторі поновилася дискусія щодо блокування (обмеження) роботи месенджера Telegram. Тож наприкінці лютого 2026 Rating Group запитала в українців, що вони думають з цього приводу.

Користування Telegram

• Загалом 67% українців є більш-менш активними користувачами Telegram.
• Частіше ним користуються молодші респонденти, мешканці Києва й обласних центрів, громадяни з вищим рівнем доходів.

‍Оцінка безпечності месенджера

‍Більшість не бачить загрози для себе особисто, але відносно частіше визнають про ризики для національної безпеки

• Абсолютна більшість респондентів (72%) вважає, що Telegram ніяк не впливає на їхню особисту безпеку. Лише 8% вважають, що користування месенджером негативно впливає на особисту безпеку, а 15% - що позитивно.
• Щодо впливу на національну безпеку думки респондентів розходяться. Близько третини висловлюють думку, що ніякого впливу нема, а ще чверть вагається з відповіддю.
• Водночас, кожен 4-й респондент (28%) вважає, що Telegram негативно впливає на національну безпеку.

Ставлення до обмеження Telegram

• 76% респондентів виступають проти повного блокування Telegram в Україні. Натомість підтримують таку ідею 16%.
• З іншого боку, більшість опитаних підтримують посилення контролю правоохоронних органів над месенджером, а 41% проти цього.

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Rating Group — одна з найбільших дослідницьких інституцій України, яка на ринку з 2008 року. Компанія  зареєстрована в Україні та має значний досвід проведення соціологічних опитувань в Україні та за кордоном. До групи входять: Соціологічна група Рейтинг, дослідницька лабораторія Rating Lab, платформа Rating Online та Rating Call Center.

Українці здебільшого вважають переїзд громадян за кордон проблемою для країни, а от до приїзду іноземців ставляться відносно позитивно

У випуску №3 дослідження End of Year Survey розповідаємо більше про те, як українці ставляться до міграції, і порівнюємо це з суспільними поглядами в інших країнах Європи.

End of Year Survey (EoY) - це глобальне щорічне опитування міжнародної соціологічної асоціації Gallup International про майбутнє, щастя й очікування населення різних країн. У 2025 році опитано 64,097 респондентів у 61 країні світу. В Україні опитування EoY вже третій рік поспіль проводить Соціологічна група "Рейтинг" (Rating Group).

Ставлення до виїзду з країни

• Абсолютна більшість українців (63%) вважають, що переїзд громадян за кордон шкодить Україні, тоді як лише 11% бачать у цьому користь.
• Відносно менш критично налаштовані молодші респонденти віком 18-35.
• Загалом Україна входить до топ-10 країн Європи з найбільш негативним сприйняттям еміграції.

Ставлення до приїзду людей з інших країн

Українці помірно позитивно ставляться до приїзду людей з інших країн

• Найчастіше (37%) респонденти вважають, що це приносить Україні користь, тоді як 27% говорять про шкоду. Також значна частина (28%) займає нейтральну позицію.
• Більш позитивне ставлення мають молодші респонденти, молоді жінки - ще частіше (59%), ніж молоді чоловіки (41%). Серед регіонів найбільш позитивним ставленням вирізняється Київ - там 50% говорять про користь від імміграції до України.
• Ставлення українців до імміграції є співставним або навіть дещо позитивнішим, ніж у багатьох інших країнах Європи.

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Rating Group — одна з найбільших дослідницьких інституцій України, яка на ринку з 2008 року. Компанія  зареєстрована в Україні та має значний досвід проведення соціологічних опитувань в Україні та за кордоном. До групи входять: Соціологічна група Рейтинг, дослідницька лабораторія Rating Lab, платформа Rating Online та Rating Call Center.

In August 2025, Sociological Group “Rating” (Rating Group) interviewed 2000 young Ukrainians and Ukrainian women to understand their needs and attitudes. The study was conducted on the initiative of the Ministry of Youth and Sports of Ukraine.

Youth moods: cautious optimism

Despite the difficult circumstances of the war, the majority of Ukrainian youth are moderately optimistic about the future of the country.

• 52% of young people are optimistic about Ukraine's future, and 41% are pessimistic.
• Regarding personal life: about three quarters of young people are satisfied with their lives.
• 38% believe their family's economic situation will remain unchanged, a third expect improvement, and 19% predict a worsening.
• At the same time, 43% say that in the last year the economic situation of his family has not changed, while about 40% have felt its deterioration.

The biggest threats: economy and security

Among the key risks for the country that concern young people the most are:

• rising prices and inflation (41%)
• economic crisis (37%)
• increased shelling (32%)
• further occupation of territories (27%)
• Conflicts in society (21%)

Values and priorities

• In the system of personal priorities, young people are most often mentioned: health (59%), children (33%), a happy family (32%), a sense of security and confidence in the future (29%).
• When young people talk about the most important priorities today, the issues of war and the future of the state dominate: Ukraine's victory in the war (44%), family and loved ones (41%), Ukraine's recovery (39%), own health (37%).

Problems of young families

According to the respondents, young families today are faced primarily with the following difficulties:

• financial problems (76%)
• psychological stress (39%)
• lack of affordable housing (33%)
• difficulties with employment (30%).

Youth policy: key expectations

• The most relevant areas of the state youth policy are education and vocational training (47%), psychological support (33%), career development and employment (26%), housing provision (19%).
• At the same time, young people believe that public policy lacks primarily financing (53%), real opportunities for self-realization (43%), and involvement of young people in decision-making (33%).

Geopolitical orientations

• 74% support Ukraine's accession to the EU
• 71% support joining NATO

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Rating Group is one of the largest research institutions in Ukraine, which has been on the market since 2008. The company is registered in Ukraine and has significant experience in conducting sociological surveys in Ukraine and abroad. The group includes: Sociological Group Rating, Research Lab Rating Lab, Rating Online platform and Rating Call Center.

In early February 2025, Rating Group studied how Ukrainians perceive parcel delivery and international mail services, how they use them, and what they think about a potential increase in taxes on international parcels.

Key findings

• An absolute majority of respondents (82%) do not support the introduction of a 20% VAT on all international parcels.
• About half of Ukrainians actively use parcel delivery services within Ukraine, while one third received international parcels over the past year.
• Two thirds of Ukrainians emphasize the importance of international parcels during wartime.

Use of parcel delivery services

• Nearly one third of Ukrainians (29%) received international parcels over the past year. In most cases (68%), the parcel value was up to €50, which is the most common category among both higher-income and lower-income groups.
• At the same time, about half of Ukrainians actively use domestic parcel delivery services, meaning they send or receive parcels at least once every few months. More than one third of them do so several times per month.
• Among those who received goods from abroad, nearly one third (29%) ordered items that were important for overcoming the consequences of the energy crisis.
• Overall, the most popular items received through international mail are clothing and footwear (45%), as well as power banks, batteries, and charging devices (26%).

Assessment of the importance of international parcels

• Most Ukrainians recognize the importance of international postal parcels during the war (64%), including one quarter who consider them critically important.
• An absolute majority believe that increased costs of international parcels could negatively affect volunteer activities and defense efforts (79%).
• Even more Ukrainians believe that delays in international parcels could negatively affect these areas (85%).

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Rating Group is one of the largest research institutions in Ukraine, operating since 2008. The company is registered in Ukraine and has extensive experience conducting sociological research both domestically and internationally. The group includes the Rating Sociological Group, Rating Lab research laboratory, the Rating Online platform, and the Rating Call Center.

How does Ukrainian society perceive Pope Leo XIV? We present the findings in Issue No. 2.2 of the End of Year Survey.

The End of Year Survey (EoY) is a global annual study conducted by the international research association Gallup International, exploring people’s views on the future, happiness, and expectations across countries. In 2025, 64,097 respondents were surveyed in 61 countries worldwide. In Ukraine, the EoY survey has been conducted for the third consecutive year by the Sociological Group “Rating” (Rating Group).

Key Findings

• 56% of respondents in Ukraine express a positive attitude toward the Pope. This is higher than the average across 58 countries worldwide (49%).
• In particular, 11% of respondents in Ukraine view Leo XIV very positively, while 45% view him rather positively. At the same time, 22% hold a negative attitude, and 23% remain undecided. Overall, this indicates a moderately positive perception.
• The warmest attitudes toward Pope Leo XIV are observed in the western regions of Ukraine (67% express a favorable view).
• Globally, the most positive attitudes toward the Pope are recorded in Kenya, Croatia, Azerbaijan, Peru, Ecuador, Hungary, the Slovak Republic, Portugal, Ireland, and Poland.

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Rating Group is one of the largest research institutions in Ukraine, operating since 2008. The company is registered in Ukraine and has extensive experience conducting sociological research both domestically and internationally. The group includes: Sociological Group Rating, the research laboratory Rating Lab, the Rating Online platform, and the Rating Call Center.

In Issue No. 2.1 of the End of Year Survey, we analyze what Ukrainians said about their attitudes toward the leaders of the United States, China, and Russia at the end of 2025.

The End of Year Survey (EoY) is a global annual survey by the international sociological association Gallup International that explores the future, happiness, and expectations of people in different countries. In 2025, 64,097 respondents were surveyed in 61 countries worldwide. In Ukraine, the EoY survey has been conducted for the third consecutive year by the Rating Group.

President of the United States Donald Trump

• Ukrainians’ attitudes toward U.S. President Donald Trump are moderately negative.
• Most often (47%), respondents report a rather negative attitude toward the U.S. president, while another 25% feel very negative. Overall, 22% express a positive attitude.
• Relatively more favorable views of Trump are found among young men aged 18–35 (35%).

President of the People’s Republic of China Xi Jinping

• Negative attitudes toward President Xi Jinping prevail in Ukraine.
• 80% of Ukrainians view China’s leader negatively (40% very negative, 40% rather negative).
• One in ten respondents has a positive attitude, and another one in ten is undecided.

President of russia vladimir putin

• Ukrainian society holds an extremely negative attitude toward the leader of the russian federation.
• Overall, 99% of respondents in Ukraine express a negative attitude toward the Russian leader.
• Globally, he is also perceived predominantly negatively—on average by about two-thirds of respondents across 58 countries. The most negative views of Putin are recorded in Nordic countries, Estonia, the Republic of Korea (South Korea), the Netherlands, Poland, Japan, and Spain.
• More positive attitudes toward Putin are found among respondents in Serbia, India, Azerbaijan, South Africa, Thailand, Armenia, Kenya, Mexico, Malaysia, and Ecuador.

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Rating Group is one of the largest research institutions in Ukraine, operating since 2008. The company is registered in Ukraine and has extensive experience conducting sociological surveys both domestically and internationally. The group includes Sociological Group Rating, Rating Lab research laboratory, the Rating Online platform, and the Rating Call Center.

The End of Year Survey (EoY) is a global annual survey conducted by the international sociological association Gallup International on the future, happiness and expectations of the population of different countries. In 2025, 59,636 respondents in 60 countries around the world were surveyed. In Ukraine, the EoY survey has been conducted for the third consecutive year by the Rating Group sociological agency.

This is the first issue in the EoY series. Its theme is Ukrainians' general expectations for the coming year. To this end, in November 2025, we asked 1,000 citizens about their views on the overall situation, their expectations for economic development and world peace.

General expectations for 2026

A relative majority of Ukrainians are generally optimistic about 2026. However, there is a downward trend in positive sentiment and an increase in scepticism about change.

• In 2023, half (51%) of Ukrainians believed that the following year would be better, while now only 39% hold this view. Nevertheless, this is still a relatively common view of the situation.
• The percentage of those who believe that nothing will change is 27% (compared to 20% in 2024). The proportion of ‘pessimists’ has also remained virtually unchanged: as in 2024, one in four respondents now believes that next year will be worse.
• Rural residents and older people aged 51+ are more optimistic about the situation. On the other hand, the most pessimistic are younger men, especially those aged 18-35.
• In general, Western and Eastern Europe are dominated by feelings of stagnation and deterioration. Against this backdrop, Ukrainians tend to be more optimistic.

Economic expectations

As was the case a year ago, Ukrainians are preparing for economic difficulties. This is in line with the general European and global trend of economic pessimism.

• Perceptions of economic prospects have remained virtually unchanged over the past year: about two-thirds of respondents believe that 2026 will be a year of economic hardship, one in ten expects prosperity, and one in five believes that nothing will change. In 2023, the share of economic pessimism was slightly lower (52%), but for the second year in a row, it has remained at 63-64%.
• Residents of the west and villages have slightly more optimistic economic expectations. Once again, young men have a more negative outlook.
• In general, economic pessimism is a global trend, especially in Western and Eastern Europe. Ukraine is among the top five countries with the highest economic pessimism, along with Belgium, France, Latvia, and Germany.

Expectations for world peace

Society's hopes for world peace are growing.

• Scenarios for world peace are divided roughly equally: one-third of Ukrainians believe that the year will be more peaceful, another third believe it will be the same, and the remaining third believe it will be more turbulent.
• However, we see a growing trend of hope for a more peaceful world: while a third of Ukrainians currently hold this view, in November 2023 it was only 26%.
• In the vast majority of countries where the survey was conducted, the prevailing sentiment is that the world will be more turbulent. For example, 55% of respondents in Western Europe and 42% in Eastern Europe believe this to be the case. Thus, Ukrainians have slightly higher expectations for an improvement in the global security situation.

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Rating Group is one of Ukraine's largest research institutions, operating since 2008. The company is registered in Ukraine and has extensive experience in conducting sociological surveys in Ukraine and abroad. The group includes: Sociological Group Rating, Rating Lab research laboratory, Rating Online platform, and Rating Call Centre.

The Rating Group and the International Organization for Migration (IOM Ukraine) published the results of a joint study on social services for veterans in Ukraine. The study was conducted with the support of the European Union and in cooperation with the Ministry of Veterans Affairs of Ukraine.

The aim of the study is to identify factors that promote or hinder the social integration of war veterans, as well as to assess their interaction with the social services system, in particular through the Administrative Services Centres, as indicators of the implementation of the Veterans Policy Strategy in Ukraine.

The survey covered war veterans from various demographic groups, including persons with disabilities, as well as employees of the Administrative Service Centres from all regions of Ukraine controlled by the Government. In addition, in-depth interviews were conducted with war veterans, support specialists, representatives of civil society organisations and opinion leaders whose activities are directly related to the formation of veteran policy. The data obtained allows for an analysis of the extent to which the current infrastructure, service delivery mechanisms and state guarantees are in line with the objectives of the Veterans Policy Strategy.

Key findings

The main difficulties in returning war veterans to civilian life are associated with a misunderstanding of society, difficulties with the registration of social benefits, employment and access to medical and psychological support.

• The state of implementation of public policy in the field of veteran benefits and services is generally rated low due to bureaucracy, insufficient funding and poor coordination between authorities.
• Medical services, particularly primary care, receive positive ratings, while psychological support and social services, including family assistance and veteran business development, remain weak.
• War veterans actively use the services of ASCs, noting the professionalism of the staff, but bureaucratic procedures and the complexity of documents complicate access to benefits.
• Housing programs and legal support are limited in resources and complexity of procedures, which requires their simplification and unification.
• Despite this, there are positive dynamics in the availability of medical services, the development of veteran hubs, rehabilitation programs and grant initiatives.
• The main requests of war veterans relate to medical care, psychological support, housing support, legal assistance, and employment and training opportunities.
• It is recommended to simplify the system of benefits, automate processes, increase the competence and empathy of employees, as well as shift the focus from payments to the development of initiatives and self-realization of war veterans.
• In the long term, it is expected to improve the availability and quality of services, the expansion of housing and social programs, and the integration of all services for war veterans in one environment.
• An important factor in the effectiveness of the implementation of the veteran policy is the active participation of war veterans themselves in communities and public initiatives, which contributes to their social integration and capacity development

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Authors of the report: Lyubomir Mysiv, Natalia Khalimonenko, Roman Borysov, Anna Konstantinova

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Rating Group is one of the largest research institutions in Ukraine, which has been on the market since 2008. The company is registered in Ukraine and has significant experience in conducting sociological surveys in Ukraine and abroad. The group includes: Sociological Group Rating, Research Lab Rating Lab, Rating Online platform and Rating Call Center.

The Rating Group sociological group surveyed 240 defenders of Ukraine as part of a study entitled ‘Problems of War Veterans in Ukraine.’ The survey was conducted on the initiative of the Ukrainian Veterans Fund of the Ministry of Veterans Affairs of Ukraine and is part of the ‘Portrait of a Veteran 2025’ project.

The research team learned about the main challenges veterans face when returning to civilian life, their needs, and their perceptions of the effectiveness of support programmes.

Challenges in civilian life

One-third of Ukrainian veterans feel that society does not respect them today

• At the same time, 60% of the veterans surveyed responded that society does respect veterans. Also, the majority of respondents (58%) believe that society is not informed about the needs and problems of veterans in civilian life.
• Psycho-emotional instability (84%), alcohol or drug abuse (79%), lack of understanding from society (76%), physical health problems and difficulties in obtaining medical care (75%), unemployment (73%), lack of inclusive spaces and adapted workplaces for people with disabilities (72%), and conflicts in the family (71%) are negative phenomena that, according to veterans, are likely to arise in their lives after returning from war.
• Sixty per cent mentioned the incompatibility of military experience with civilian life, 58 per cent mentioned problems with obtaining social benefits, 51 per cent mentioned the risk of breaking the law and participating in crime, and 48 per cent mentioned suicide.

Meeting the needs of veterans

We asked veterans to rate how well their various needs were being met on a 5-point scale (1 – not met at all, 5 – completely met). Respondents could also indicate that they did not have such needs at all.

• The best-rated need was discounted travel (4.3 points on average).
• Average ratings were given to medical care (3.3), physical rehabilitation and/or prosthetics (3.3), employment (3.2), psychological support (3.1), educational needs/retraining (3.1 points), information and counselling support (3.1), business development (3.0) and financial support for families (3.0).
• The respondents rated legal support (2.7) and housing provision (2.6) the lowest.

What kind of support do veterans need?

Financial (50%) and medical (43%) support are the main requests of veterans.

• About a quarter of respondents indicated psychological support (28%) and housing assistance (26%), while one in five (22%) indicated legal support.
• Only one in ten said they did not need any support today.

Use of benefits and support programmes

• Most often, veterans use subsidies for utility payments (69%), free travel (52%), medical care (41%), and pensions (33%).
• Financial assistance was mentioned by 21%, psychological rehabilitation by 14%, education benefits by 12%, and educational services and benefits by 10%.
• Only 8% of respondents said they did not use any of the benefits or programmes mentioned.

Effectiveness of veteran support programmes

• Opinions on the overall effectiveness of state veteran programmes were divided: 51% believe that they are effective, while 40% of respondents question their effectiveness.
• State rehabilitation and prosthetics programmes for persons with disabilities are considered effective by 59% of respondents, 27% of respondents have the opposite opinion, and 15% were unable to assess them.
• Assessments of the accessibility (inclusiveness) of public spaces for persons with disabilities were also divided: 47% believe that they are completely or somewhat accessible, 47% of respondents question their accessibility, and another 7% were unable to assess them.
• On the other hand, the effectiveness of programmes run by non-governmental organisations (civil society organisations, charitable foundations, volunteer associations) to support veterans is rated much higher by respondents. 75% of respondents consider them to be completely or somewhat effective, while 17% hold the opposite opinion.

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Rating Group is one of Ukraine's largest research institutions, operating since 2008. The company is registered in Ukraine and has extensive experience in conducting sociological surveys in Ukraine and abroad. The group includes: Sociological Group Rating, Rating Lab research laboratory, Rating Online platform, and Rating Call Centre.

How tolerant are Ukrainians toward people with disabilities? Rating Group and Project HOPE Ukraine explored this question within the framework of the Rehab4 project. To do so, Rating Group conducted a survey among the adult population in six regions of Ukraine: Dnipropetrovsk, Zhytomyr, Ivano-Frankivsk, Odesa, Rivne, and Cherkasy oblasts.

Level of bias

The stigmatization index stands at 30 points, indicating a moderate level of bias toward people with disabilities across the six surveyed regions of Ukraine

This moderate level is driven primarily by compassion–pity and by perceptions of people with disabilities as a burden. As a result, there is a risk of paternalistic attitudes in which people with disabilities are viewed as objects of assistance rather than full and autonomous individuals.

Visibility of people with disabilities

• 70% of respondents see people with disabilities often or daily.
• Among those who do, this most frequently occurs on the streets (82%), in shops (59%), and in public transport (48%).

Declarative tolerance VS hidden biases

• Around 90% of respondents say they are willing to accept people with disabilities as neighbours, friends, or acquaintances; 86% — as colleagues; and 75% — as partners.
• At the same time, many believe that society overall holds a neutral attitude toward people with disabilities. This discrepancy may indicate the presence of latent biases masked by socially desirable responses.
• The emotional perception of veterans with disabilities differs from that of civilians with disabilities: toward the former, respondents most often feel gratitude (64%), compassion (47%), and pride (37%); toward the latter — primarily compassion (73%), as well as pity (36%), and feelings of sadness or sorrow.

Structural barriers and responsibility

• We asked respondents to evaluate various opportunities in Ukraine in general, and specifically for people with disabilities, on a scale from 1 (no opportunities) to 5 (all opportunities), and calculated the average scores. This makes it possible to compare conditions for different groups of citizens: the largest gaps appear in opportunities to engage in sports (4.0 in Ukraine overall vs. 3.4 for people with disabilities), spend leisure time (3.8 in Ukraine vs. 3.5 for people with disabilities), and find a job (3.1 vs. 2.5).
• We also asked respondents to assess the state of certain initiatives/infrastructure areas in their locality on a scale from 1 (terrible) to 5 (excellent), and again calculated average scores. The most critical situations concern transport accessibility for wheelchair users and the accessibility of government websites for blind people — both received ratings of just 2 out of 5.
• Respondents primarily believe that the responsibility for addressing issues affecting people with disabilities lies with local authorities (83%). Responsibility is also frequently attributed to central authorities (39%).

How do punishments and harsh parenting methods affect a child's stress and emotional connection with their parents? How acceptable do parents find such methods? Is violence inherited through generations? These topics are covered in the sixth article from the study "Changes in Children's Mental Health and Well-being" by Rating Group/Rating Lab.

In October 2025, Rating Group/Rating Lab surveyed more than 1,500 teenagers aged 10-18 and their parents using the unique Family 360° family research technology. In each publication, we discuss the mental health of teenagers and various aspects of their lives: gadgets and AI, emotional recognition by parents, dreams, household chores and stress, upbringing and punishment in the family, and bullying. Preliminary results of the series of studies can be found at the link.

The acceptability of harsh parenting practices

We asked parents of children aged 10-18: if a child behaves inappropriately, to what extent are certain parenting actions acceptable?

• Parents are most opposed to physical punishment (89% consider it unacceptable), ignoring (87%), and using unpleasant words in conversation (79%). There is almost complete consensus on this.
• Almost a third of parents (30%) approve of the possibility of threatening severe punishment, 55% are against it, and 16% are undecided.
• More than a third (36%) of parents consider it acceptable to take away phones and gadgets, 50% consider it unacceptable, and another 15% are undecided.
• Parents' opinions on raising their voice or shouting are more evenly divided: 35% are in favour, 42% are against, and 23% are undecided.

Are harsh disciplinary measures and violence inherited?

We asked the parents of teenagers: how were they themselves raised by their parents during their childhood? We wanted to understand whether childhood experiences influence parents' understanding of what is ‘acceptable’ in raising their own children.

The more often certain parenting practices and punishments were used on parents during their childhood, the more acceptable they consider them to be

• This is especially true for yelling and threats. Among parents who were often yelled at as children, almost half (48%) consider this an acceptable method. Meanwhile, among those who were rarely or never yelled at as children, 14% consider this method acceptable.
• Also, among those who were often threatened with severe punishment, 46% consider this acceptable.

We also asked children (aged 10-18) to describe how their parents react to their inappropriate behaviour.

• The least common practices are light physical punishment and ignoring. Five per cent and seven per cent of children, respectively, mentioned that their parents use these methods relatively often.
• One in six children relatively often encounter unpleasant words in conversation, threats of severe punishment and confiscation of gadgets.
• Raising one's voice is the most common practice on the list. About a third of children (34%) encounter it relatively often.

At the same time, there is a worrying tendency: harsh parenting practices, punishment and violence in the family are passed down through generations

As mentioned earlier, the more often parents experienced certain parenting practices in their childhood, the more acceptable they find such methods. There is a direct link between perception and actions in practice: the more acceptable the practice (from the parents' point of view), the more likely they are to apply it to their child. In other words, parents who were yelled at as children are more likely to yell at their own children. This is confirmed by the children's own responses.

51% of parents who consider shouting to be acceptable raise their voices at their children. More than a third (37%) of parents who are ‘undecided’ about the acceptability of shouting also do so. In addition, 42% of parents who consider the use of unpleasant words to be acceptable use them when talking to their own children.

How do such methods affect children?

Harsh disciplinary measures and punishment are detrimental to a child's psychological well-being

The more often harsh parenting methods are used on children, the greater their stress levels. For example, almost two-thirds of children who are physically punished (62%) or who are spoken to in an unpleasant manner (63%) have significant (conditionally ‘red’) stress levels. More than half of children who are often ignored (58%), threatened with severe punishment (57%) or frequently shouted at (55%) have the same level of stress. These children experience ‘red’ levels of stress two to three times more often than their peers who are never punished in such ways.

Harsh disciplinary measures and punishment destroy the emotional bond between the child and their parents

The more often parents use harsh parenting practices, the weaker the bond between parent and child. For example, just over half (55%) of children whose parents often shout at them feel a strong bond with their parents. In contrast, among their peers whose parents never shout at them, almost 80% feel a strong bond.

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About Family 360° technology

It is not worth making conclusions about teenagers without asking their opinion. That is why the Rating Group team launched Family 360° technology for family surveys, which focuses on the child who is being surveyed, as well as their parents, family members and, in some cases, teachers, doctors, psychologists, etc. Comparing the answers of children and their parents allows us to understand the relationships and changes within the family. We have previously used this approach successfully with our partners at UNICEF, KSE, and Ty Yak? when researching mine awareness, mental health, education, and career guidance.

About the study

We first researched the topic of mental health in the parent-child context in October 2024. This year, we decided to continue, expanding the topic and using longitudinal research techniques to better understand the dynamics. In October 2025, this survey covered more than 1,500 children/adolescents aged 10-18 and their parents.

Authors of the research idea: Svitlana Roiz, child and family psychologist, mother of two; Marianna Tkalych, CEO of Rating Lab, Doctor of Psychological Sciences, mother of Masha (17 years old); and Tetiana Skrypchenko, Deputy Director of Rating Group, mother of Solomiia (8 months old).

Almost two-thirds of teenagers aged 10-18 have encountered at least one instance of bullying in the last six months. Children who have frequently encountered bullying have twice the level of stress, according to data from Rating Group/Rating Lab.

Bullying is not a ‘childish quarrel’ or a ‘normal part of growing up’ in adolescence. It is a form of violence that affects the psychological well-being not only of the victim of bullying, but also of the entire school, sports club, or any adolescent community. The consequences of bullying can be serious and long-lasting, affecting the mental health, social development and even physical safety of teenagers.

On 20 November, the anniversary of the adoption of the UN Convention on the Rights of the Child, the world celebrates Children's Day. To mark this date, the Rating Group/Rating Lab team has prepared the fifth instalment of its study ‘Changes in the Mental Health and Well-being of Children’. Read on to find out more:

• How common are different forms of bullying among teenagers?
• How is bullying related to the relationship between children and parents?
• What influence do teachers have here?
• How can we help prevent bullying?

In October 2025, Rating Group/Rating Lab surveyed more than 1,500 teenagers aged 10-18 and their parents using the unique Family 360° family research technology. In each publication, we discuss the mental health of teenagers and various aspects of their lives: gadgets and AI, emotional recognition by parents, dreams, household chores and stress, upbringing and punishment in the family, and bullying. Preliminary results of the series of studies can be found at the link.

Note to colleagues and partners:

For over two years, the Rating Group/Rating Lab team has been studying how Ukrainian children, teenagers and families feel. Thanks to the unique Family 360° family research technology, we can see not only the challenges, but also ways to overcome them. We cannot cover this topic with our own resources, and the research needs to be expanded and continued dynamically. Therefore, we are open to cooperation with relevant organisations. For cooperation inquiries, please contact: info@ratinggroup.ua

Forms of bullying: how exactly are teenagers bullied?

Every teenager can face several types of bullying at the same time. Usually, bullying is not a single act, but a whole range of offensive and/or violent behaviour.

• Ignoring: most teenagers (61%) have experienced this in the last six months. This type of bullying should not be underestimated: systematic ignoring can cause what psychologists call ‘developmental trauma,’ which can later be a sign of certain mental disorders.
• Almost half of teenagers (49%) also experience ridicule and mockery.
• About a third (30%) face threats and intimidation.
• In addition, one in four teenagers is a victim of physical violence, i.e. when they are deliberately beaten, pushed, pinched, hurt (28%), and online bullying (27%), i.e. cyberbullying.

Parents underestimate the extent of bullying against their own children.

This is most true for threats, intimidation and cyberbullying: at least half of parents whose children have been bullied are unaware of it.

Who experiences bullying more?

• Boys experience bullying more often than girls.
• The exception is ignoring, which is equally common among girls and boys.
• Teenagers who have friends experience bullying less often. This is especially true for ignoring, ridicule and cyberbullying.

What does bullying do to a child?

Threats and intimidation cause the most stress.

Bullying creates additional challenges for parent-child relationships

Children who experience bullying are less likely to talk to their parents about their experiences. We cannot say whether children are closing themselves off from their parents or whether parents are unwilling to discuss the topic. This requires further research. However, the data showed that:

• 60% of children who have not experienced bullying often discuss their feelings with their parents. Among those who have been bullied, less than half (46%) do so.
• The topics of ignoring, threats and bullying on the internet are most often silenced.
• Children who have experienced bullying feel a much weaker emotional connection with their parents. First and foremost, this again concerns ignoring and threats.

We have previously demonstrated that the frequency of communication with parents affects stress levels. In other words, children who withdraw from communication do not receive the warm, sincere contact with their parents that helps combat stress.

Bullying breeds fear of bullying

Children are actually afraid of being bullied again.

• More than a third (36%) of teenagers who have already experienced bullying openly admit to being afraid of finding themselves in a situation of bullying.
• Among children who have not experienced bullying, this proportion is significantly lower – 22%.
• In general, girls worry about bullying more than boys: 40% of girls and 24% of boys are afraid of finding themselves in such circumstances.

How does bullying affect behaviour in such situations?

We asked teenagers to imagine the following situation: ‘During break time, a group of children are laughing at another child and teasing them. What would you do?’

• 40% would call an adult/teacher.
• 30% would tell the children to stop.
• About 10% would just watch and walk away or even laugh along with the others.
• It is important to note that one in six teenagers was unable to answer.

It is worth noting that teenagers who have experienced bullying are less likely to call an adult (teacher):

• Only 38% of them are willing to call a teacher, compared to almost half (47%) of teenagers who have not experienced bullying.
• Older teenagers aged 14-18 are generally less likely to call a teacher for help (28% vs. 33%).
• Among younger teenagers, the figures are 47% versus 66%.

At the same time, teenagers who have experienced bullying are twice as likely to avoid answering this question (16% compared to 8% among their peers who have not experienced bullying).

What is the role of teachers?

How teachers respond in schools is really important in the context of preventing bullying.

• In schools where teachers are often willing to intervene in situations of possible bullying, bullying occurs less frequently.
• In turn, teenagers in these schools are more willing to call on adults/teachers for help.

Conclusion: what helps prevent bullying?

Bullying is not inevitable. It occurs where there is a lack of attention, support, respect, and clear rules. However, it disappears where there are friends, loved ones, responsible adults nearby, and responsibility in general. So what will help children resist bullying?

• Trusting relationships and communication with loved ones.
• A culture of mutual respect.
• Rejection of bullying others, willingness to intervene and speak out. This applies to children as well as adults and teachers.

By creating such conditions for children, we are not just preventing bullying — we are forming communities where they can feel safe.

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About Family 360° technology

It is not worth making conclusions about teenagers without asking their opinion. That is why the Rating Group team launched Family 360° technology for family surveys, which focuses on the child who is being surveyed, as well as their parents, family members and, in some cases, teachers, doctors, psychologists, etc. Comparing the answers of children and their parents allows us to understand the relationships and changes within the family. We have previously used this approach successfully with our partners at UNICEF, KSE, and Ty Yak? when researching mine awareness, mental health, education, and career guidance.

About the study

We first researched the topic of mental health in the parent-child context in October 2024. This year, we decided to continue, expanding the topic and using longitudinal research techniques to better understand the dynamics. In October 2025, this survey covered more than 1,500 children/adolescents aged 10-18 and their parents.

Authors of the research idea: Svitlana Roiz, child and family psychologist, mother of two; Marianna Tkalych, CEO of Rating Lab, Doctor of Psychological Sciences, mother of Masha (17 years old); and Tetiana Skrypchenko, Deputy Director of Rating Group, mother of Solomiia (8 months old).

The fourth press release of the study ‘Changes in Children's Mental Health and Well-being’ is devoted to household chores. How much are Ukrainian teenagers burdened with household chores and how does this affect their psychological state?

In October 2025, Rating Group/Rating Lab surveyed more than 1,500 teenagers aged 10-18 and their parents using the unique Family 360° family research technology. In each publication, we discuss the mental health of teenagers and various aspects of their lives: gadgets and AI, emotional recognition by parents, dreams, household chores and stress, upbringing and punishment in the family, and bullying.

How much are children burdened with household chores?

• 56% of teenagers aged 10-18 often clean, wash dishes and do laundry. Another 21% do this from time to time, and 23% rarely or almost never.
• A little over a third of teenagers (36%) often cook meals. In contrast, 22% do so moderately, and 42% rarely cook.
• Slightly more teenagers take care of pets (here and further in this context, the percentage of children whose families have pets is given): 57% do this often, 21% do it moderately often, and 22% do it rarely.

However, it is important to look at the ‘extreme’ categories here:

• 13% of teenagers are constantly busy cleaning, washing dishes and doing laundry;
• 5% of teenagers are constantly involved in cooking;
• 18% constantly look after pets.

The role of gender stereotypes: girls are significantly more burdened than boys

• The vast majority of girls (65%) often do housework, while only half of boys (47%) do so. Among girls aged 14-18, 75% often do housework.
• Also, 44% of girls are often involved in cooking. In contrast, 28% of boys often cook. At the same time, younger girls aged 10-13 are as burdened with cooking as older boys aged 14-18 (in both categories, more than a third of teenagers often cook).
• Girls even take better care of pets: 61% of girls and 52% of boys do this often.

Are household chores harmful to children?

In general, household chores are beneficial. They contribute to the development of discipline, independence, the ability to achieve success (‘there were dirty dishes, I washed them – now they're gone’ is a clear example of early achievements), and the ability to maintain cleanliness.

In fact, children who never participate in household chores have lower stress resistance.

For example, among those who never cook, 61% have good stress resistance (resilience). Among teenagers who cook moderately often, this figure is around 75-77%.

But overloading a child is also harmful to their mental state. This is especially harmful to girls, as they are even more burdened with household chores.

Among teenagers who are constantly cleaning, washing dishes, and doing laundry, almost half (47%) experience significant stress. Among their peers who are less burdened with cleaning, this figure is significantly lower – 35%.

In general, it is best for a child's mental health to find a ‘happy medium’ when it comes to household chores. If a teenager is involved from time to time in cleaning or cooking, for example, this can be a good solution. The main thing is not to burden the child with excessive household responsibilities and not to take away their time for hobbies, socialising with friends, and childhood.

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About Family 360° technology

It is not worth making conclusions about teenagers without asking their opinion. That is why the Rating Group team launched Family 360° technology for family surveys, which focuses on the child who is being surveyed, as well as their parents, family members and, in some cases, teachers, doctors, psychologists, etc. Comparing the answers of children and their parents allows us to understand the relationships and changes within the family. We have previously used this approach successfully with our partners at UNICEF, KSE, and Ty Yak? when researching mine awareness, mental health, education, and career guidance.

About the study

We first researched the topic of mental health in the parent-child context in October 2024. This year, we decided to continue, expanding the topic and using longitudinal research techniques to better understand the dynamics. In October 2025, this survey covered more than 1,500 children/adolescents aged 10-18 and their parents.

Authors of the research idea: Svitlana Roiz, child and family psychologist, mother of two; Marianna Tkalych, CEO of Rating Lab, Doctor of Psychological Sciences, mother of Masha (17 years old); and Tetiana Skrypchenko, Deputy Director of Rating Group, mother of Solomiia (8 months old).

In the third publication on the study ‘Changes in Children's Mental Health and Well-being,’ learn about the following:

• How close are Ukrainian teenagers to their parents, and how does this affect the child's stress levels?
• Do parents think they are good at recognising their children's emotions?
• What helps to build closeness? Communication and hugs.
• How many children are rarely or never hugged by their parents?

In October 2025, Rating Group/Rating Lab surveyed more than 1,500 teenagers aged 10-18 and their parents using the unique Family 360° family research technology. In each publication, we discuss the mental health of teenagers and various aspects of their lives: gadgets and AI, parents' recognition of emotions, dreams, household chores and stress, upbringing and punishment in the family, and bullying.

Emotional connection with parents and stress

Most often, teenagers aged 10-18 have a very strong (40%) or strong (30%) emotional connection with their parents. Another 18% have a moderate connection, and 13% have a weak connection.

And the weaker the connection with parents, the more stress children experience

Two-thirds (62%) of teenagers who have a weak connection with their parents experience significant levels of stress. Among children who are very close to their parents, only 25% experience significant stress.

This trend is even stronger among older teenagers aged 14-18. In this age group, 67% of teenagers who have a weak connection with their parents experience significant stress.

How well do parents understand their children's emotions?

We asked parents to assess how often they can tell when their child is happy or sad. 

• 73% of parents think they can always tell when their child is happy.
• 55% of parents also believe they can always tell when their child is sad.

We also compared this with how often children tell their parents about their feelings and experiences. Overall, about half of teenagers often share their experiences with their parents, while a third do so rarely. The trend is consistent:

The more a child talks to their parents about their feelings, the more confident parents are in understanding their child's emotions

Among parents whose children often talk to them about their feelings, 78% believe that they can always recognize joy. Also, more than 60% of these parents think that they can always recognize sadness in their child.

Communication and hugs – simple and important things

Those who hug and communicate more have a much stronger emotional connection

Half (52%) of children who often share their experiences with their parents have the strongest level of emotional bond. Among those who rarely share their experiences, this figure is half as much (24%).

Hugs show an even stronger trend: children who hug their parents often are significantly more likely to have the strongest level of connection (50%). Among those whose parents hug them rarely or never, only 12% have such a strong connection.

But not every child experiences parental hugs

One in ten children (13%) aged 10-13 never hug their parents or do so rarely

Among older teenagers aged 14-18, this figure is 21%.

In contrast, only 6% of parents of children aged 10-13 and only 10% of parents of teenagers aged 14-18 say that they never hug their child or do so rarely. This gap in the responses of children and parents suggests that some children lack warm displays of affection from their parents. Perhaps their parents hug them, but not as much as they would like.

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About Family 360° technology

It is not worth making conclusions about teenagers without asking their opinion. That is why the Rating Group team launched Family 360° technology for family surveys, which focuses on the child who is being surveyed, as well as their parents, family members and, in some cases, teachers, doctors, psychologists, etc. Comparing the answers of children and their parents allows us to understand the relationships and changes within the family. We have previously used this approach successfully with our partners at UNICEF, KSE, and Ty Yak? when researching mine awareness, mental health, education, and career guidance.

About the study

We first researched the topic of mental health in the parent-child context in October 2024. This year, we decided to continue, expanding the topic and using longitudinal research techniques to better understand the dynamics. In October 2025, this survey covered more than 1,500 children/adolescents aged 10-18 and their parents.

Authors of the research idea: Svitlana Roiz, child and family psychologist, mother of two; Marianna Tkalych, CEO of Rating Lab, Doctor of Psychological Sciences, mother of Masha (17 years old); and Tetiana Skrypchenko, Deputy Director of Rating Group, mother of Solomiia (8 months old).